Method and Logic of User Experience Design

user experience design
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Pittsburgh User Experience Design Agency Delivering The Thinking Behind The Doing For Global Clients

  • Information Architecture

    Silent Converting Force

    The real hero of any interactive experience is the prospect, not the marketer. Elliance IA teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.

  • Conversion Architecture

    Timing is Everything

    Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. Elliance excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.

  • Interaction Design

    Form Follows Function

    In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Elliance, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.

  • Usability Testing

    Proof of Value

    Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Elliance ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect's expectations.

Recent Blog Posts

  • Best Practices in User Experience Design of Marketing Websites

    April 28, 2018

    User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices we have developed over the last 25 years: 1. Recognize that customers, not you, are the real hero of the story. Great brands help their best prospects realize their personal hero’s ... Continue reading

  • Web Developer’s Observations: Holiday 2015 Edition

    January 13, 2016

    As a front-end web developer I deal with Design, User Experience, and User Interface challenges on a daily basis. I also have my fair share of opinions on what works and what doesn’t work in UI/UX design. Sometimes I am wrong, and recognizing that you are wrong is the first step towards progress. The following is a sample of my ‘list of observations’ (mostly things I was wrong about) from this past holiday season while visiting ... Continue reading

  • Design For The Human Experience

    January 05, 2016

    I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As designers we were taught to set our egos aside, and deeply consider the lives of those who would experience what we were designing. This is where I see an important distinction between what’s called “User Experience Design” and w ... Continue reading

  • You Can Get There From Here

    December 10, 2015

    There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, as much as it is said out of laziness — directions tend to be a bit convoluted*. However, if there’s a will, there’s a way. In my prior work with a university, I was confronted with a technical cha ... Continue reading

  • Social Marketing Meets New Product Launch

    April 20, 2015

    Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring a social issue forward that almost nobody knows even exists — one that goes to the very heart of an American ideal as old as the Declaration of Independence. We hold these truths to be s ... Continue reading

  • Developers corner – What we’ve learned: Why.Bryant.edu

    November 11, 2013

    Recently, we launched a landing page for Bryant University. This site asked the question “Why Bryant University?” and was completed in a tight two week turn around. Seemed like a walk in the park. It was anything but that. Thanks to our amazing design team and our thoughtful and motivated clients, Why Bryant sparks your imagination with its amazing colors, brilliant visual effects and playful interactivity.  What started out as a simple website w ... Continue reading