Location determines destiny. First page rankings on Google, Bing, Yahoo, and visibility for your YouTube, Facebook, Google+, Linkedin, Twitter, Pinterest, Wikipedia and blog posts equate to owning the world’s hottest real estate. Elliance employs Jedi search marketers who consistently deliver prospects and repeat loyalists via first page organic rankings - nationwide and in international markets.
Online, as in real life, organizations and brands associate with particular tribes, and create unique histories and cultures. Elliance understands the increasing levels of personalization in search results, and how to cross-pollinate content to ensure that your website gets an unfair share of rankings across all search and social channels
PPC offers unique advantages — speed and a power tool for testing keywords, ad copy and offerings. As you test messages for highest possible conversion rates, you can also amplify organic SEO results with the pay-per-click ads and gain a 4X boost in clicks, conversions and profitability. Elliance beats industry PPC performance standards by two-fold.
Mobile users bring hyper-local needs and seek spontaneous relationships and solutions. Mobile devices allow little space for advertising. Mobile search requires a unique approach to site coding, content management and submissions. Elliance search marketers liberate demand from these make-or-break nano-spaces.
Consumers are now used to interfacing with things in bits, bytes and and bite-sized chunks. When it comes to reeling in a broad audience, marketers are using vanity URLs to do exactly this by shortening lengthy, confusing URLs into readable … Continue reading
The post Best Practices for Vanity URLs for Colleges and Universities first appeared on Aha! :: Elliance Blog.
Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 … Continue reading
The post Keeping Pace with Google’s Algorithm first appeared on Aha! :: Elliance Blog.
Whether we’re working on higher education website design projects or marketing campaigns for colleges and universities, SEO strategy is always central to our thinking. We always start by creating an SEO Keyword Lexicon that guides our content creation and optimization … Continue reading
The post The Lifecycle of a Searcher – SEO Keyword Strategy for Higher Education first appeared on Aha! :: Elliance Blog.
Recently Elliance worked with Highmark Insurance Group to launch their new website. As part of all our web design and development projects, whether for insurance or manufacturing companies or higher education institutions, one of the points of distinction that no … Continue reading
The post How SEO is Essential to Website Design first appeared on Aha! :: Elliance Blog.
Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices. In 2006, we … Continue reading
The post Google: The giant that keeps growing. first appeared on Aha! :: Elliance Blog.
Elliance recently worked with the Oncology Nursing Society (ONS) to brand and develop a new online magazine concept and design called ONS Voice. The ONS digital magazine, partner to a monthly print edition, needed to accomplish several major objectives. As … Continue reading
The post Online magazines and SEO: Bringing it all together for the Oncology Nursing Society first appeared on Aha! :: Elliance Blog.
