March 31, 2020
A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand … Continue reading
The post Three Ways for College Presidents to Communicate and Lead Going Forward first appeared on Aha! :: Elliance Blog.
July 02, 2019
After two decades of brushing aside concern for how digital would disrupt higher education, college presidents recognize that the wolf may be arriving in the form of large, gold-plated public universities investing hundreds of millions to capture a winner’s share … Continue reading
The post Public universities pose a new threat to private non-profit colleges first appeared on Aha! :: Elliance Blog.
May 05, 2019
Great marketing campaigns are powered by a brand-inspired strategy followed by the creation of high-fidelity content. The attention-grabbing content is presented to right-fit prospects using micro-targeting by placing it in the right channels at the right time. Campaign teams measure … Continue reading
The post Anatomy of a Successful Marketing Campaign first appeared on Aha! :: Elliance Blog.
January 12, 2018
Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and … Continue reading
The post Digital Marketing Strategy for Community Banks first appeared on Aha! :: Elliance Blog.
November 07, 2017
After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, … Continue reading
The post 7 Fundamentals of Digital Marketing first appeared on Aha! :: Elliance Blog.
April 14, 2017
A new generation of talent recruitment is upon us. Recruitment 1.0: Run classified ads in the Help Wanted section of newspapers. Recruitment 2.0: Run job postings on third party sites like Monster, Indeed and Jobs.com. Recruitment 3.0: Take control of … Continue reading
The post Digital Strategy to Overcome the Talent Shortage in Manufacturing first appeared on Aha! :: Elliance Blog.