In the new world of channel fragmentation, it takes a whole lot of planning to realize success. Our planning stage includes audience understanding, competitor analysis, Keyword Guide, paid advertising plan, inbound marketing plan, re-targeting plan, and of course the marketing calendar.
Singularity of voice in digital channels or traditional channels is money in the bank. For the voice to come through website, online display, social media, kiosks, out of home, or print ads is harder than it looks. Elliance excels at orchestration of paid, earned and owned media.
We use analytics/testing to narrow winning messages and weed out losers. We rely on A/B testing to guide creative and geo-targeting refinement. Instead of solely relying on traditionally linear research-write-measure sequences, we increasingly use intuit-write-measure-adapt loops.
What’s working and what’s not? How does it compare to industry benchmarks? Our data scientists will present the cross-channel metrics and the bottom-line numbers; then our strategists will tease the meaning out of the numbers and tell the story behind them.
