January 16, 2021
2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading
The post Ten Higher Education Marketing Trends for 2021 first appeared on Aha! :: Elliance Blog.
April 20, 2020
Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly … Continue reading
The post Daniel Pink on communication and symphonic thinking first appeared on Aha! :: Elliance Blog.
August 10, 2019
Until recently, the battle for consumer attention on digital devices and platforms was led by Google, Bing, Facebook, Instagram, LinkedIn and Twitter – and to a lesser extent by Pinterest and Snapchat. The entry of Amazon dramatically changes the dynamic … Continue reading
The post Amazon Advertising is Changing the Battle for Consumer Attention first appeared on Aha! :: Elliance Blog.
May 19, 2019
Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 … Continue reading
The post Keeping Pace with Google’s Algorithm first appeared on Aha! :: Elliance Blog.
April 14, 2019
I have read dozens of reports on Gen-Z (born between 1996 and 2010) including those from Pew, HubSpot, SHRM, and other credible sources. But watching my own three teens and dozens of their friends has given me a nuanced understanding … Continue reading
The post What my three teens and their friends have taught me about Gen-Z? first appeared on Aha! :: Elliance Blog.
December 19, 2018
As revenue pressures grow across higher education, so do board- and cabinet-level imperatives to “define the brand.” Easier said than done, true. But also worth every ounce of effort. At its best, a brand discovery should yield an authentic and … Continue reading
The post Brand Discovery: How to Design for Signal Over Noise. first appeared on Aha! :: Elliance Blog.