February 09, 2018
I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It … Continue reading
The post How Data Analytics Informs Marketing Campaigns first appeared on Aha! :: Elliance Blog.
June 07, 2017
The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading
The post Find Meaning in Your Social Media Analytics first appeared on Aha! :: Elliance Blog.
May 20, 2016
When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Add in third party landing page(s), social … Continue reading
The post Plugging the Leaky Bucket first appeared on Aha! :: Elliance Blog.
January 29, 2016
In an earlier post on preserving session state for analytics sake, I described a challenging technical hurdle, and mentioned the importance of thinking outside the box when researching possible solutions. Recently, a similar challenge presented itself. We were moving a client’s blogs from their … Continue reading
The post Surviving The Move first appeared on Aha! :: Elliance Blog.
December 10, 2015
There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, … Continue reading
The post You Can Get There From Here first appeared on Aha! :: Elliance Blog.
November 09, 2015
Businesses spend money on marketing channels to attract right-fit prospects and take a desired action on their website, e.g. make a purchase, request information, download a pdf, sign-up for newsletter, etc… Each of these actions when completed is counted as … Continue reading
The post Measure and keep track of your website goals first appeared on Aha! :: Elliance Blog.