Effort doesn’t always lead to results. Interruption and repetition are evolving. Permission and networks are precious. Elliance helps clients turn action into thoughtful action by defining goals and aligning social media activity with search engine goals and PR2.0 goals. Intentionality + regular checkpoints = tangible outcomes.
PR 2.0 is the science of influence by going direct to consumers and end-customers, bypassing traditional media influencers. It’s now all about starting, joining and shaping conversations. Elliance team initiates and shapes one-on-one conversations, which result in ripples of powerful word-of-mouth, and search engine rankings.
Everyone is carefully managing their personal reputation in their social network. Elliance creates social media campaigns that give reasons for people to feel proud, encouraging them to share their pride with their networks. And because people copy behavior of people like themselves, tapping networks is smart strategy.
We'll perform a 12-point review of your primary social media presence, activities, and performance. We'll evaluate your profile, platforms, content, engagement, promotions, editorial calendar, hashtag usage, brand consistency, metrics, competitors, followers and sentiment. The goal is to assess the effectiveness of the current strategy and identify areas for improvement.
