Winning in the People-Centered World

social media marketing
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Social Marketing: Winning in the People-Centered World

  • Social Media Plan

    Purpose Driven Activity

    Effort doesn’t always lead to results. Interruption and repetition are evolving. Permission and networks are precious. Elliance helps clients turn action into thoughtful action by defining goals and aligning social media activity with search engine goals and PR2.0 goals. Intentionality + regular checkpoints = tangible outcomes.

  • PR2.0 Campaigns

    Go Direct

    PR 2.0 is the science of influence by going direct to consumers and end-customers, bypassing traditional media influencers. It’s now all about starting, joining and shaping conversations. Elliance team initiates and shapes one-on-one conversations, which result in ripples of powerful word-of-mouth, and search engine rankings.

  • Social Media Campaigns

    Tapping Friends of Friends of Friends

    Everyone is carefully managing their personal reputation in their social network. Elliance creates social media campaigns that give reasons for people to feel proud, encouraging them to share their pride with their networks. And because people copy behavior of people like themselves, tapping networks is smart strategy.

  • Social Media Audit Services

    MEET AND EXCEED INDUSTRY BEST SOCIAL MEDIA PRACTICES

    We'll perform a 12-point review of your primary social media presence, activities, and performance. We'll evaluate your profile, platforms, content, engagement, promotions, editorial calendar, hashtag usage, brand consistency, metrics, competitors, followers and sentiment. The goal is to assess the effectiveness of the current strategy and identify areas for improvement. 

Recent Blog Posts

  • Manufacturing Social Media Audit Agency for Industrial Companies

    February 24, 2024

    As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, activities, and performance. The goal is to assess the effectiveness of the current strategy and id ... Continue reading

  • Social Media Audit agency for colleges, universities and higher education institutions

    February 03, 2024

    As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social media presence, activities, and performance. The goal is to assess the effectiveness of the current str ... Continue reading

  • 5 Quick Campus Photo Tips

    June 27, 2019

    College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, and to cram too many shots into a long day of shooting. Here are 5 Quick Tips on ... Continue reading

  • Higher education content marketing: 3 Keys for ensuring your content gets the most exposure

    January 04, 2019

      Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students and brand champions. However, far less is said regarding how to create an orchestrated effort around content publishing to ensure that your content receives the most visibilit ... Continue reading

  • What’s so great about Instagram in the higher education space?

    February 15, 2018

    I wrote a blog about Instagram and higher education a couple of years ago, and I think that it is a good time to revisit how universities can make the most of their Instagram presence. So, without further ado, here’s a quick Q&A with me, about Instagram in the higher education space. Q: Why should my institution care about Instagram? A: Because your prospects and current students care about Instagram. According to a social media survey by RBC ... Continue reading

  • Snapchat. Dying or on the rise?

    December 01, 2017

    Snapchat had a rough year. With Instagram and Facebook stories moving in on Snapchat’s territory, Snapchat saw a drop in active user growth from 17.2% to just 5% this fall. Snapchat introduced stories in 2013. And they owned the market for daily image and video stories until August of 2016, when Instagram introduced their own story feature. There was a lot of initial backlash from users when Instagram stories launched last fall. It felt like Inst ... Continue reading