Strategy to Move The Needle

digital marketing strategy

Strategy: Claim Your Mountain

  • Strategic Planning

    Roadmap to The Promised Land

    As Cheshire cat said in Alice in Wonderland “If you don’t know where you are going, any road will get you there.” By asking simple questions such as “What do you want more of?”, “Why?” and “What’s not being said here?”, Elliance helps clients clarify their vision. Then our team forges plans and priorities to realize that vision.

  • Growth

    Thinking Precedes Winning

    After completing the SWOT, Elliance team begins to crystallize a game plan to move the brand forward. Adaptation may require repositioning, reframing, drawing parallels from other industries, and planning for change. And change requires commitment from senior leadership team.

  • SWOT

    Realistic Situational Assessment

    Projects churn up enough market research, competitive analysis, web analytics and other data to fill an average-sized U-Haul trailer. Which begs the question: now what? Elliance adheres to a disciplined process that enables us to separate insight from information, and to challenge closely held assumptions.

  • Leadership

    Shaping Markets

    On occasion, the client or Elliance team sees an opportunity for creating an industry leadership position. And that demands courage, resolve and commitment. One cannot lead without a winning mindset and a posture of an arrived brand. Elliance has led numerous brands through the treacherous journey to their promised lands.

Recent Blog Posts

  • Digital Marketing Strategy for Community Banks

    January 12, 2018

    Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and … Continue reading

  • Can websites be engines for prosperity?

    December 22, 2016

    In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading

  • The Brand Management of Hate

    November 29, 2016

    Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading

  • Does destiny play a role in business?

    March 08, 2016

    Organizations, like people, create their own destiny. After serving hundreds of clients over twenty years, reading over one thousand autobiographies of entrepreneurs and successful businesses, here is what I’ve come to understand about destiny in the lives of organizations. Organizations … Continue reading