Inbound Marketing Builds An Enduring Foundation

Paid & Inbound Marketing Chart.
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Inbound Marketing: Building Trust.

  • Content Creation

    Content Is Still King

    Inbound marketing involves the continuous creation of relevant and high quality content, such as articles, social posts, blog posts, videos, infographics, white papers, and press releases. Elliance team excels at creating authentic, brand-inspired content that is share-worthy.

  • Content Optimization

    Make Your Content Productive

    We start with a Keyword Guide that contains all the prioritized keywords that rightfully belong to you. The goal: to embed them gracefully into the new content so we can secure top rankings on search engines and social search. Brand-inspired optimized content is the secret of our client successes.

  • Content Sharing

    Lighting The Firewood

    Getting the brand ambassadors and influencers to talk is now more important than speaking up. Once the content is created, the Elliance team sparks conversations on social media and blogs, and seeks to have customers and influencers share it with their networks. To reach new target prospects, Elliance promotes high-value content on social media and content discovery networks.

  • Inbound Metrics

    You Manage What You Measure

    Search engine rankings, conversations started, social shares, inquiries generated, sentiment rankings, and cost per lead/conversion are all part and parcel of inbound metrics. Our data scientists will present the numbers and the story behind the numbers. The numbers are now vital for rapid iteration of campaigns.

Recent Blog Posts

  • How AI is impacting SEO

    August 18, 2023

    Search Engine Optimization (SEO) is the process of improving your website and creating fresh content to improve your website rankings on Google, Bing and other search engines. Search engine algorithms today use Artificial Intelligence (AI) to understand and interpret user queries and serve up search results. Google has introduced some famous algorithm updates like RankBrain, Bert and MUM which use AI principles to improve search functionality. Wi ... Continue reading →

  • College and University Content Ecosystem

    January 19, 2022

    Great content is the lifeblood of successful brands. However, creating great content is a labor of love. It takes both an investigative mind (that discovers and uncovers brand evidence and proofs) and an imaginative mind (that infuses brand romance) to create persuasive content. Two quick reminders before I dive into the content ecosystem. First, the best college copywriters and storytellers uncover truths about an institution that it may not hav ... Continue reading →

  • Best Practices for Blog Writing for Underdog Colleges and Universities

    November 20, 2020

    What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions and try new approaches to gain an unfair competitive advantage. We ... Continue reading →

  • High-Fidelity Content Marketing

    January 19, 2019

    The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms race, with three distinct generations of content marketing.   First Generation: Core Content In the beginning, marketers equated content with website copy and photography. Copywriters ... Continue reading →

  • Higher education content marketing: 3 Keys for ensuring your content gets the most exposure

    January 04, 2019

      Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students and brand champions. However, far less is said regarding how to create an orchestrated effort around content publishing to ensure that your content receives the most visibilit ... Continue reading →

  • Best Practices for Establishing Thought Leadership with Blogging

    May 24, 2018

    Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build your personal or institutional reputation as a thought leader in your core expertise. Create a readership that engages with your passion for your expertise by delivering insightful, practical, dependable and valuabl ... Continue reading →