Inbound marketing involves the continuous creation of relevant and high quality content, such as articles, social posts, blog posts, videos, infographics, white papers, and press releases. Elliance brand journalists excel at uncovering and creating authentic, brand-inspired, and value-driven content that gets passed around.
We start with a Keyword Guide that contains all the prioritized keywords that rightfully belong to you. The goal: to embed them gracefully into the new content so we can secure top rankings on search engines and social search. Brand-inspired optimized content is the secret of our client successes.
Getting the brand ambassadors and influencers to talk is now more important than speaking up. Once the content is created, the Elliance team sparks conversations on social media and blogs, and seeks to have customers and influencers share it with their networks. To reach new target prospects, Elliance promotes high-value content on social media and content discovery networks.
Brand impressions, search engine rankings, conversations started, social shares, inquiries generated, sentiment rankings, and cost per lead/conversion are all part and parcel of inbound metrics. Our strategists extract insights from the numbers and reveal the stories they tell.
