November 20, 2020
What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — … Continue reading
The post Best Practices for Blog Writing for Underdog Colleges and Universities first appeared on Aha! :: Elliance Blog.
January 19, 2019
The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading
The post High-Fidelity Content Marketing first appeared on Aha! :: Elliance Blog.
January 04, 2019
Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading
The post Higher education content marketing: 3 Keys for ensuring your content gets the most exposure first appeared on Aha! :: Elliance Blog.
May 24, 2018
Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading
The post Best Practices for Establishing Thought Leadership with Blogging first appeared on Aha! :: Elliance Blog.
October 12, 2017
Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading
The post What Higher Education Marketers Can Learn from John Deere first appeared on Aha! :: Elliance Blog.
June 07, 2017
The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading
The post Find Meaning in Your Social Media Analytics first appeared on Aha! :: Elliance Blog.