Brand Magic to Attract Right-Fits

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PITTSBURGH BRANDING AGENCY DELIVERS THE SACRED ART OF BRANDING TO GLOBAL CLIENTS: WHY YOU EXIST & MATTER

  • Brand Strategy and Development

    FROM ACORNS, TALL TREES GROW

    Reimagining the brand starts with teasing out the brand essence from the stories of the customers, employees, partners and communities you serve. Our rational process always results in the creation of an authentic brand that captures what you do best, communicates why the whole of your organization far exceeds the sum of its parts and rallies all stakeholders to not just buy from you but buy into you.

  • Brand Walkabout

    DIGITAL & TRADITIONAL ASSESSMENT

    Should you refresh, revive and relaunch the current brand? To assess the health of your current brand promise and position, we’ll review your data, conduct secondary research, visit your facilities, and conduct interviews. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and brand evolution or transformation.

  • Brand Design Makeover

    WIN HEARTS, MINDS AND WALLETS

    Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach. 

  • Brand Care + Feeding

    Stewarding the Brand

    Finding and articulating the brand is only part of the challenge. Most brands fail because organizations lack the discipline and resolve to stay the course. The forces of entropy and decay lurk at every turn. Ongoing partnership with Elliance ensures a steady hand to guide brand maturation, so that every incarnation of the brand embodies your core values and brand essence.

Recent Blog Posts

  • Higher Education Brand Anthem Video Production Agency for Colleges and Universities

    March 30, 2024

    Brand anthem videos are powerful marketing tools that distill the argument for a college brand’s essence, and reason for being in a concise and impactful manner. They often serve as the centerpiece of a college or university’s branding, enrollment and fundraising campaigns. Once produced, we use them across various marketing channels including websites, social media platforms, advertising campaigns and open houses. They are carefully ... Continue reading

  • Higher Education Branding Agency – Discovering Your Brand Essence

    June 21, 2023

    As one of the top higher education branding agencies, here is what have learned. Brands are not created. They already exist, and it’s just a matter of us discovering, defining and articulating them. As brand people, we execute a well-planned discovery that liberates your institutional voice. We create a bright new vocabulary that establishes an emotional connection with prospects and other stakeholders. For us, branding is a way to express, with ... Continue reading

  • Pittsburgh Branding Agency Best Practice: Create a Strong Brand Platform

    May 27, 2023

    As one of Pittsburgh’s longest standing B2B and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. In launching over 100 brands, we’ve tested the strength of our brand propositions using the following criteria: 1. Brand Idea/Ideal There is a deep yearning in people to belong to a tribe of like-minded people. Along with the wish to “buy” a produ ... Continue reading

  • Pittsburgh Branding Agency Shares its Branding Best Practices

    May 02, 2023

    As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, brands always win.Brands command premium prices.Financial markets value brands hi ... Continue reading

  • ChatGPT: Friend or Foe of Marketers?

    February 12, 2023

    ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. How ChatGPT Works ChatGPT does not have a mind of its own, nor does it have its own thoughts. Instead, its responses are based on the collective memory of humanity, embedded in billi ... Continue reading

  • Daniel Pink on communication and symphonic thinking

    April 20, 2020

    Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more compelling story about why a college matters and to the invitation for how donors might conn ... Continue reading