Reimagining the brand starts with teasing out the brand essence from the stories of the customers, employees, partners and communities you serve. Our rational process always results in the creation of an authentic brand that captures what you do best, communicates why the whole of your organization far exceeds the sum of its parts and rallies all stakeholders to not just buy from you but buy into you.
Should you refresh, revive and relaunch the current brand? To assess the health of your current brand promise and position, we’ll review your data, conduct secondary research, visit your facilities, and conduct interviews. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and brand evolution or transformation.
A great brand communicates, signals, speaks, and animates your brand promise with wholehearted and full-throated passion that people expect and you desire. Elliance writers, photographers, creative directors, and designers tackle your toughest creative challenges, delivering a refreshed design with vibrant content, imagery, and direction to energize your brand.
Finding and articulating the brand is only part of the challenge. Most brands fail because organizations lack the discipline and resolve to stay the course. The forces of entropy and decay lurk at every turn. Ongoing partnership with Elliance ensures a steady hand to guide brand maturation, so that every incarnation of the brand embodies your core values and brand essence.
