Prosperity flows from mutually enhancing digital marketing campaigns

Paid Advertising SEM Agency
;

PITTSBURGH PAID ADVERTISING (SEM) SERVICES AGENCY UNLEASHES DEMAND FOR CLIENTS WORLDWIDE

  • Paid Advertising

    HUNT LIKE SHARKS, DON’T FEED LIKE WHALES

    There is a science and art of crafting strategy, picking the suitable ad platforms (Google, Bing, LinkedIn, Facebook/Instagram, etc.), architecting landing pages, making ad creative and testing A/B options. To zero in on successful combinations that’ll convert the best, we deploy fast, adapt fast and iterate fast. We’ll decisively starve the chumps and feed the champs to create success force multipliers.

  • Owned Media

    YOU CAN’T BORE PEOPLE INTO BUYING FROM YOU

    Your website, social media, blog and magazine are your digital soul. They are your story, reputation and conversion engines. We’ll use persuasion architecture and merchandise hope to inspire prospects to buy your products and services.

  • Earned Media

    CREATE CONTENT THAT EARNS GOOGLE PAGE 1 RANKINGS AND GETS THE LOVES, LIKES AND SHARES

    At the core of success lie a few fundamental principles: you become the story you choose to tell, communities thrive more robustly than individuals, and if you can’t be found, your products and services can’t be bought. We create content that fosters connections, spurs sharing, and gets ranked on Google page one.

     

     

  • Integrated Marketing Campaigns

    SURROUND AND ENGAGE CUSTOMERS

    All business is theater. Timing, sequencing and choreographing are at the heart of creating marketing success. We’ll curate, orchestrate and elevate your marketing tactics to create a full symphony of digital marketing tactics to unleash new demand.

Recent Blog Posts

  • Pittsburgh Paid Advertising Agency Shares Their SEM Best Practices

    October 10, 2023

    There is an art and science to running a paid advertising campaign. With all online advertising platforms increasingly dependent on artificial intelligence and machine learning, gone are the days of manual adjustments and management.  As a digital marketing agency, we have adapted to the changes happening in the industry but the fundamentals of creating content that will resonate with our clients’ target audience remains the same.  Here ... Continue reading →

  • How AI is impacting SEO

    August 18, 2023

    Search Engine Optimization (SEO) is the process of improving your website and creating fresh content to improve your website rankings on Google, Bing and other search engines. Search engine algorithms today use Artificial Intelligence (AI) to understand and interpret user queries and serve up search results. Google has introduced some famous algorithm updates like RankBrain, Bert and MUM which use AI principles to improve search functionality. Wi ... Continue reading →

  • Paid Advertising: An essential strategy for growing enrollment for graduate degree programs

    July 31, 2023

    Paid Advertising plays a crucial role in generating high-quality leads for master’s degree programs. With its ability to reach audiences with specific educational and professional backgrounds and offer precise tracking and optimization, paid advertising campaigns provide colleges and universities with a powerful tool to attract right-fit students. By leveraging the advantages inherent in paid media and incorporating techniques such as retargeting ... Continue reading →

  • Higher Education Marketing Agency Best Practices: Creating High-Converting Digital Ad Creative

    June 21, 2023

    At Elliance, a Pittsburgh-based digital marketing agency, we create unique ad creative for paid campaigns for each of our higher education marketing clients. There are several factors that we take into consideration as we develop this ad creative. Keeping the client’s brand in mind, the target audience and the goal of the campaign helps us come up with a one-of-a-kind strategy for each client.  Here are some best practices that we follow to ... Continue reading →

  • Higher Education Marketing Agency Best Practices: Creating Impactful Paid Landing Pages

    May 12, 2023

    At Elliance, a Pittsburgh-based digital and paid marketing agency, we create unique landing pages for each of our higher education marketing clients as part of our paid digital campaigns. Along with distinctive elements for each landing page which give it an individual flavor, there are common features which consistently work very well in attracting and engaging prospective students. Here are some best practices that we follow when creating these ... Continue reading →

  • College and University Content Ecosystem

    January 19, 2022

    Great content is the lifeblood of successful brands. However, creating great content is a labor of love. It takes both an investigative mind (that discovers and uncovers brand evidence and proofs) and an imaginative mind (that infuses brand romance) to create persuasive content. Two quick reminders before I dive into the content ecosystem. First, the best college copywriters and storytellers uncover truths about an institution that it may not hav ... Continue reading →