Winning in the People-Centered World

social media marketing
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Social Marketing: Winning in the People-Centered World

  • Social Media Plan

    Purpose Driven Activity

    Effort doesn’t always lead to results. Interruption and repetition are evolving. Permission and networks are precious. Elliance helps clients turn action into thoughtful action by defining goals and aligning social media activity with search engine goals and PR2.0 goals. Intentionality + regular checkpoints = tangible outcomes.

  • PR2.0 Campaigns

    Go Direct

    PR 2.0 is the science of influence by going direct to consumers and end-customers, bypassing traditional media influencers. It’s now all about starting, joining and shaping conversations. Elliance team initiates and shapes one-on-one conversations, which result in ripples of powerful word-of-mouth, and search engine rankings.

  • Social Media Campaigns

    Tapping Friends of Friends of Friends

    Everyone is carefully managing their personal reputation in their social network. Elliance creates social media campaigns that give reasons for people to feel proud, encouraging them to share their pride with their networks. And because people copy behavior of people like themselves, tapping networks is smart strategy.

  • Online Communities

    Starting is Easy. Sustaining Harder.

    Should you create private communities, or should you leverage LinkedIn groups, or Facebook pages? The answer is: it depends — on your staffing constraints, technology constraints and future goals. Elliance team extends wise counsel to clients, so they can sustain what they start. Failure is okay, success sweeter.

Recent Blog Posts

  • Overcoming B2B content marketing challenges

    May 05, 2016

    According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading

  • Jumping In On the Live Video Revolution

    April 07, 2016

    Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

  • A Facebook Like is Worth What?!!

    March 29, 2016

    In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head … Continue reading

  • Your 5 Point Brand Checklist

    March 20, 2016

    Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading