Winning in the People-Centered World

social media marketing

Social Marketing: Winning in the People-Centered World

  • Social Media Plan

    Purpose Driven Activity

    Effort doesn’t always lead to results. Interruption and repetition are evolving. Permission and networks are precious. Elliance helps clients turn action into thoughtful action by defining goals and aligning social media activity with search engine goals and PR2.0 goals. Intentionality + regular checkpoints = tangible outcomes.

  • PR2.0 Campaigns

    Go Direct

    PR 2.0 is the science of influence by going direct to consumers and end-customers, bypassing traditional media influencers. It’s now all about starting, joining and shaping conversations. Elliance team initiates and shapes one-on-one conversations, which result in ripples of powerful word-of-mouth, and search engine rankings.

  • Social Media Campaigns

    Tapping Friends of Friends of Friends

    Everyone is carefully managing their personal reputation in their social network. Elliance creates social media campaigns that give reasons for people to feel proud, encouraging them to share their pride with their networks. And because people copy behavior of people like themselves, tapping networks is smart strategy.

  • Online Communities

    Starting is Easy. Sustaining Harder.

    Should you create private communities, or should you leverage LinkedIn groups, or Facebook pages? The answer is: it depends — on your staffing constraints, technology constraints and future goals. Elliance team extends wise counsel to clients, so they can sustain what they start. Failure is okay, success sweeter.

Recent Blog Posts

  • Social Marketing Meets New Product Launch

    April 20, 2015

    Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

  • What makes social media social?

    October 02, 2014

    It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very … Continue reading

  • 5 steps to college brand renewal

    August 25, 2014

    While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

  • Sponsored content: The changing face of content marketing

    March 25, 2014

    Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the … Continue reading

  • Facebook Tests Auto-Play Video Ads

    December 19, 2013

    Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to … Continue reading