August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading
April 22, 2014
Here are some techniques for creating shareable content on social media for higher ed marketers.
March 25, 2014
Though the ultimate goal of content marketing has stayed the same, the agencies and mediums of delivery are vastly different.
December 19, 2013
Facebook announced on Tuesday morning that it's testing such ads in the News Feed with a handful of advertisers.
June 14, 2013
Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a … Continue reading
April 01, 2013
In the higher education marketing industry, Pinterest presents an interesting opportunity to help reach a different segment of your prospect population.