The Thinking Behind the User Experience
User Experience: The Thinking Behind
Information Architecture
Silent Converting Force
The real hero of any interactive experience is the prospect, not the marketer. Elliance IA teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal.
Interaction Design
Form Follows Function
In the same way that concise writing leaves no trace of the writer, great interaction designs are invisible — users feel no friction or presence of the designer’s hand. For Elliance, every project creates an opportunity to build seamless interactions that help achieve increasingly complex user needs and goals.
Conversion Architecture
Timing is Everything
Orchestrating user and business goals, persuasion, and brand strengths into well-tuned conversion architecture ultimately justifies the time and investment of a world-class website. Elliance excels at the nuanced art of conversion by recognizing the precise needs of prospects at various points in the decision funnel. Ask too early, and you will be perceived as desperate; ask too late, and you will have missed the sale.
Usability Testing
Proof of Value
Judicious testing and careful listening to right-fit prospects gives confidence to project launches. With usability evaluations and testing methods, Elliance ensures interfaces and content organization provide value via task completion exercises, path analysis and first impression testing. This adds certainty that your final product will exceed your prospect's expectations.
