August 26, 2015
Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten … Continue reading
October 13, 2014
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading
May 07, 2014
As the oldest of six children, I’m a classic “first-born” with all the characteristics that come with that territory. And, because I was the eldest, I was frequently assigned special duties to help my mother run the household. Much of … Continue reading
March 13, 2014
What do leprechauns and marketing ROI have in common? You'll have to read this one for yourself.
March 04, 2014
With the introduction of multi-channel funnel (MCF) reports, Google Analytics reports on all touch points which led to a conversion.
February 07, 2014
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?