October 13, 2014
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading
May 07, 2014
As the oldest of six children, I’m a classic “first-born” with all the characteristics that come with that territory. And, because I was the eldest, I was frequently assigned special duties to help my mother run the household. Much of … Continue reading
March 13, 2014
What do leprechauns and marketing ROI have in common? You'll have to read this one for yourself.
March 04, 2014
With the introduction of multi-channel funnel (MCF) reports, Google Analytics reports on all touch points which led to a conversion.
February 07, 2014
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?
January 17, 2014
Media rich landing pages and vanity websites, now an integral part of digital marketing, are not so easy to track. Here are some ways to track user activities.