Story Meets Design. Web. Mobile. Tactile.

digital design agency

Creative: Erase the Gap Between Past and What's Possible

  • Design

    In Search of Meaning

    Great app, mobile, message or web design engenders trust, respect and endearment — creating elusive brand preference. Elliance designs not simply for surface impressions, but for meaning — by answering the user call for clarity, precision and imagination. Our creative continually seeks to capture contemporary ethos while honoring timeless design principles.

  • Content Strategy

    Intention Precedes Creation

    Content is the lifeblood of marketing. It is also the least understood discipline of marketing and poses the highest risk in every project. Content creation, curation and governance, too often, get left to chance. Not at Elliance. We plan it, prune it, map it, orchestrate it, and handle it with utmost respect.

  • Storytelling

    Inspire, Engage and Connect

    Even as we can insist on more brevity and speed in our communication, the primal pull of story remains. Telling complex, ever-changing stories requires symbol, metaphor, language, archetypes — a highly conscious form of communication. Customers judge brands each day by whether your brand promise/story matches reality. Call it your brand, your institutional voice or your web presence. It’s how you become known, remembered and trusted.

  • Persuasion

    The Sacred Art

    Ancients knew it, Greeks formalized it, and communicators continue to try to perfected the art of persuasion. The Elliance team studies classicists, screenwriters, politicians, trial lawyers… anyone who can move people to action.

Recent Blog Posts

  • What inspires you?

    September 15, 2015

    The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading

  • The New Newsletter

    September 14, 2015

    As a creative being I live for discovering inspiration all around me, and many times it’s inspiration that finds me. With fall fast approaching I think about the possibility of a road trip to take in the splendor of color … Continue reading

  • Should you buy experience or insight?

    June 09, 2015

    We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

  • Social Marketing Meets New Product Launch

    April 20, 2015

    Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

  • What makes social media social?

    October 02, 2014

    It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very … Continue reading