Story Meets Design. Web. Mobile. Tactile.

digital design agency
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Creative: Erase the Gap Between Past and What's Possible

  • Design

    In Search of Meaning

    Great app, mobile, message or web design engenders trust, respect and endearment — creating elusive brand preference. Elliance designs not simply for surface impressions, but for meaning — by answering the user call for clarity, precision and imagination. Our creative continually seeks to capture contemporary ethos while honoring timeless design principles.

  • Content Strategy

    Intention Precedes Creation

    Content is the lifeblood of marketing. It is also the least understood discipline of marketing and poses the highest risk in every project. Content creation, curation and governance, too often, get left to chance. Not at Elliance. We plan it, prune it, map it, orchestrate it, and handle it with utmost respect.

  • Storytelling

    Inspire, Engage and Connect

    Even as we can insist on more brevity and speed in our communication, the primal pull of story remains. Telling complex, ever-changing stories requires symbol, metaphor, language, archetypes — a highly conscious form of communication. Customers judge brands each day by whether your brand promise/story matches reality. Call it your brand, your institutional voice or your web presence. It’s how you become known, remembered and trusted.

  • Persuasion

    The Sacred Art

    Ancients knew it, Greeks formalized it, and communicators continue to try to perfected the art of persuasion. The Elliance team studies classicists, screenwriters, politicians, trial lawyers… anyone who can move people to action.

Recent Blog Posts

  • A different kind of story

    February 11, 2016

    A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with … Continue reading

  • Design For The Human Experience

    January 05, 2016

    I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As … Continue reading

  • 5 Gifts of Story from 2015

    December 22, 2015

    I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

  • What inspires you?

    September 15, 2015

    The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading

  • The New Newsletter

    September 14, 2015

    As a creative being I live for discovering inspiration all around me, and many times it’s inspiration that finds me. With fall fast approaching I think about the possibility of a road trip to take in the splendor of color … Continue reading