June 09, 2015
We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity — a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading
April 20, 2015
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
October 02, 2014
If you follow these three guidelines with your social media, you will be very successful.
September 24, 2014
As the world of higher education settles in after a frenzied first few weeks of new faculty introductions, last minute dormitory re-assignments and opening football weekend, there is that lingering question: what should we do about our brand? Whether you’re … Continue reading
August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading
March 12, 2014
Shady Lane Preschool is perhaps the finest preschool in Pittsburgh. We relaunched their website recently. Enjoy it.