August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading
August 03, 2014
Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM).
January 14, 2014
Video clips of how not to market higher education from the best college movies.
December 15, 2013
In a nutshell, speed. rapid evolution, metrics, multi-dimensional messages, communities and orchestration are the new marketing mantras. It's a sea-change from the world of marketing just 5 years ago.
December 04, 2013
To do a quick reality check on your higher education brand, there are two places to look: the website homepage and the campus tour.
November 20, 2013
Colleges, and those charged with articulating why institutions matter, seldom lack for words... yet rarely learn to speak their school's one true voice.