January 14, 2014
Video clips of how not to market higher education from the best college movies.
December 15, 2013
In a nutshell, speed. rapid evolution, metrics, multi-dimensional messages, communities and orchestration are the new marketing mantras. It's a sea-change from the world of marketing just 5 years ago.
December 04, 2013
To do a quick reality check on your higher education brand, there are two places to look: the website homepage and the campus tour.
November 20, 2013
Colleges, and those charged with articulating why institutions matter, seldom lack for words... yet rarely learn to speak their school's one true voice.
November 03, 2013
While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and … Continue reading
October 03, 2013
Branding in higher education comes down to defining and articulating the soul of an institution.