Digital Campaigns: When Performance Matters

Performance Bubbles.
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Digital Campaigns: Play-to-Win Game Plan.

  • Craft Strategy

    Discover & Plan

    In the new world of channel fragmentation, it takes a whole lot of planning to realize success. Our planning stage includes audience understanding, competitor analysis, Keyword Guide, paid advertising plan, inbound marketing plan, re-targeting plan, and of course the marketing calendar.

  • Orchestrate Campaign

    Inbound & Paid

    Inbound marketing and paid advertising work well alone, but certainly more effective when invoked together. While paid marketing gives a short-term boost, inbound marketing creates an enduring foundation. Orchestration of paid and earned media is the secret sauce of Elliance.

  • Adapt Via Rapid Iteration

    Test & Focus

    We use analytics/testing to narrow winning messages and weed out losers. We rely on A/B testing to guide creative and geo-targeting refinement. Instead of solely relying on traditionally linear research-write-measure sequences, we increasingly use intuit-write-measure-adapt loops.

  • Campaign Reporting

    Analyze & Inform

    What’s working and what’s not? How does it compare to industry benchmarks? Our data scientists will present the upstream metrics and the bottom-line numbers; then our strategists will tease the meaning out of the numbers and tell the story behind them. You’ll absolutely love our insights.

Recent Blog Posts

  • Persuading Robots

    June 21, 2016

    I joined Elliance 6 months ago, and am learning something new every day. The one big thing I’ve learned, which sets us apart from anywhere I’ve worked in the past, is that marketing is no longer just about persuading human … Continue reading

  • Jumping In On the Live Video Revolution

    April 07, 2016

    Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

  • A Manufacturing Marketing Case Study

    December 18, 2015

    One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website … Continue reading