April 20, 2015
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading
August 01, 2014
Over the past year, we’ve made several existing website designs responsive, including Shady Lane School, First Commonwealth, and CMU Today. As you can see from these examples, responsive web design (RWD) helps modernize an existing design while it helps you reach a … Continue reading
May 15, 2014
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 2. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa) … Continue reading
April 11, 2014
CMO's should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?
February 25, 2014
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them?