August 13, 2015
Building your own toolkit for front end web development will take time and evolve with the web to produce better products, to ultimately serve your clients.
August 04, 2015
At Elliance, a website redesign doesn’t just mean adding a few pretty pictures. We develop and update the information architecture, user experience and SEO.
July 23, 2015
In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful … Continue reading
June 09, 2015
We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity — a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading
April 20, 2015
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading