Research Guides Inspiration


Research: Insights for Data-Driven Marketing

  • Qualitative

    Good Questions Beat Good Answers

    After learning everything we can about your brand from your plans, web, search, social and PR, we hold one on one interviews with stakeholders. We make no assumptions and ask questions that internal teams may be uncomfortable asking. We listen for the nuance and insight that allows us to find the diamonds in the rough.

  • Benchmarks

    Legs Under Our Intuitions

    Elliance team tests assumptions, biases and myths against numbers we glean from toolkits provided by search engines, social media companies, PR2.0 players, and data aggregators. We hunt for opportunities for low-hanging gains, signs of legacy at risk, and momentum. These give us the confidence to put together solid plans.

  • Quantitative

    Unearthing Surprises

    For sure, quantitative reduces the risk of major investments. Remember you can only measure what exists, not what doesn’t exist yet. Also, quantitative may point to challenges, which may require extraordinary courage. The road to riches is not an easy one. Elliance team will report the results, but also challenge you to rise to the challenges.

  • Key Performance Indicators

    Ultimate Measures of Success

    Every business has KPI's; for instance, for higher education, it is the enrollment, reputation and giving KPI's; and for manufacturers, it is the sales funnel. Getting a handle on the KPI's enables us to detect problems, provide wise counsel and shape our plans to impact the underlying KPI's.

Recent Blog Posts

  • Writing For Results

    November 05, 2015

    One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading

  • What inspires you?

    September 15, 2015

    The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading

  • Tag Management tool empowers Digital Marketers

    September 01, 2015

    When launching a new marketing campaign, especially in Higher Education, tracking code and tag placement on websites, landing pages, blogs, emails and all pieces of the campaign are critical to evaluating campaign effectiveness and success. The process to set up … Continue reading

  • Build Your Own Tools

    August 13, 2015

    When I was a child, I was fascinated by the PBS show The Woodwright’s Shop. If you haven’t seen the show, the host Roy Underhill makes amazing projects out of wood using manual hand tools. A significant portion of the … Continue reading