
Combating Commoditization
HM Insurance Group
Combating commoditization and creating profitable growth.
Can a few words liberate corporate profits? Positioning lines like “Guarding Financial Health”, “The World’s Largest Map Store”, and “Science of Motion” have unleashed demand for our clients. Elliance reincarnates brands by positioning brands and persuading buyers at all the marketing touch points.
In our digital age, generating, nurturing and closing sales is powered by high-fidelity content and creative served up to right-fit buyers with surgical 1-to-1, micro-targeting – all evolving rapidly with A/B testing. Elliance, one of the best manufacturing marketing agencies, has an experienced team, modern tools and new frameworks to unleash demand. Speed and adaptation at its best.
There is a science and art of developing b2b and manufacturing websites. A great website must convey your brand, unleash new demand, service the customer and dominate search engines. At Elliance, one of the top manufacturing website design agencies, a team of ten inch-wide, mile-deep craftsmen comes together to create the perfect website experience for your brand.
Building customer mobile extranets and portals with helpful service centers is what it takes to prevent switching in the era of disloyalty. Staying top of mind with sensible use of content marketing, event marketing and customer listening programs is the new face of loyalty. Elliance has decades of experience in this space.
Combating commoditization and creating profitable growth.
How a faceted search tool changed Aerotech from a parts supplier to an integrated solutions provider.
See how a small metals fabrication company thrives in a town numbed by 25 years of economic downturn.
They wanted to attract more big brands. Mission accomplished, with SEO and a sophisticated design.
The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.
Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and eCommerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.
Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.