Manufacturing Marketing Agency
Unleash national and global demand.

manufacturing marketing

Manufacturing Marketing For Sales Driven Innovators

Industrial Strength Strategy & Branding

MANUFACTURING Strategy & BRANDING AGENCY: PlaY to Win

Great strategy isn't about playing. It's about playing to win -- with timeless principles like focus, lead with strengths, expand bright spots, play where others aren't, zig when others are zagging, and more. The best manufacturers also liberate profits by crafting powerful brands that tell stories of product, service and thought leadership with clarity, verve and imagination. Elliance brand journalists and strategists reincarnate brands by positioning them, and creating messaging that persuades buyers across all marketing touch points.

Demand Generation Campaigns

Manufacturing Demand Generation Agency: Driving Sales

In our digital age, generating, nurturing and closing sales is increasingly powered by high-fidelity content and creative served up to right-fit buyers with surgical 1-to-1 precision – all evolving rapidly with A/B testing. Yet, industrial marketing is never complete without creative trade media advertising and high-touch trade shows. Elliance has become known as one of the best manufacturing marketing agencies by using a mix of digital and traditional advertising, modern tools and new frameworks to liberate new demand.

Manufacturing Website Design & Development

MANUFACTURING WEBSITE DESIGN & DEVELOPMENT AGENCY: BUILDING BETTER CONVERSION MACHINES

There is a science and art of designing and developing manufacturing websites. A great website must convey your brand, unleash new demand and dominate search engines. At Elliance, one of the top manufacturing website design and web development agencies, a talented team creates trusted website experience for Aerospace & Defense, Automotive, Chemicals, Construction & Engineering, Electronics, Energy, Food & Beverage, Furniture, Industrials, Metals & Mining, Oil & Gas, Retail & Consumer Goods, Tooling, Textiles & Apparel, Transportation Equipment, Wood & Paper Products companies.

Manufacturing SEO, SEM & Paid Advertising

MANUFACTURERS PROSPER WITH SEO, SEM & PAID ADVERTISING AGENCIES

Even though SEO, SEM and paid advertising are effective alone, they definitely work better together. Why SEO? Because trusted Google page 1 rankings command 90% of the clicks and convert three times better than paid ads. This holds true irrespective of whether the buyer is seeking a "best-in-class" supplier or one "near me". Why SEM and paid advertising? Because they rapidly catch buyers across the customer journey. Together, they increase the click-through and conversion rates by 4.5 folds. That's high performance marketing.

Manufacturing Case Studies

More Proof

Geography 101 for a shrinking world

Maps.com

The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.


From print to online in 365 days

Black Box

Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and eCommerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.


Creating a killer app

Independence Medical

Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.


Manufacturing Clients Served

Most Recent Blog Posts

  • Manufacturing Generative Engine Optimization (GEO) for Industrial Companies

    December 08, 2024

    Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi  and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […] Continue reading

  • Manufacturing Inbound Marketing for Industrial Companies: Strategies, Tactics and Best Practices

    August 29, 2024

    Inbound marketing is the process of creating valuable content, attracting potential customers online, engaging prospects, and nurturing customer relationships through the buyer’s journey. Prospect relationships are proactively managed with CRM systems and marketing automation software. An advanced manufacturing client asked us to share our inbound marketing thinking with their team. This is what we shared with […] Continue reading

  • Manufacturing Marketing Audit Agency for Industrial Companies

    July 27, 2024

    Occasionally, manufacturers set out to achieve new ambitious goals and aspirations, like doubling their business, opening new markets, and becoming a leader in their space. Before they formulate a new strategy to achieve their goals is the perfect time to take stock of their marketing by undertaking a marketing audit. A comprehensive marketing audit takes […] Continue reading

  • Manufacturing Content Marketing Strategy Agency Best Practices for Industrial Companies

    July 13, 2024

    Great content is the lifeblood of successful industrial brands. Most manufacturers are reluctant to produce content, but the few who do don’t fully understand the steps to make content “productive” in service of realizing demand generation and reputation building goals. In an earlier post, we shared a 101 Basics Guide for Manufacturing Content Marketing Strategy […] Continue reading

  • Manufacturing website design ROI for industrial companies

    March 03, 2024

    Website projects are huge undertakings. What ultimately matters is not the effort you put into them but the return-on-investment you derive from it. Making a business case for investing in a comprehensive website redesign to bottom-line-driven, quant-minded manufacturers requires hard-nosed, disciplined thinking. Remember that what you invest in a new website design will determine the […] Continue reading

  • Manufacturing website development agency shares best practices in industrial website development

    March 02, 2024

    Today, more than any other touch point, a website is the digital soul of an organization. As one of Pittsburgh’s longest standing manufacturing website development agencies, Elliance has been delivering prosperity to regional and national industrial companies for the past 30 years. Our arsenal of website development best practices includes: 1. Start With a Smart […] Continue reading

  • Manufacturing Social Media Audit Agency for Industrial Companies

    February 24, 2024

    As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, […] Continue reading

We Have Presented Successes At

  • American Marketing Association