Unleashing Global Demand
Aerotech
How a faceted search tool changed Aerotech from a parts supplier to an integrated solutions provider.
Great strategy isn't about playing. It's about playing to win -- with timeless principles like focus, lead with strengths, expand bright spots, play where others aren't, zig when others are zagging, and more. The best manufacturers also liberate profits by crafting powerful brands that tell stories of product, service and thought leadership with clarity, verve and imagination. Elliance brand journalists and strategists reincarnate brands by positioning them, and creating messaging that persuades buyers across all marketing touch points.
In our digital age, generating, nurturing and closing sales is increasingly powered by high-fidelity content and creative served up to right-fit buyers with surgical 1-to-1 precision – all evolving rapidly with A/B testing. Yet, industrial marketing is never complete without creative trade media advertising and high-touch trade shows. Elliance has become known as one of the best manufacturing marketing agencies by using a mix of digital and traditional advertising, modern tools and new frameworks to liberate new demand.
There is a science and art of designing and developing manufacturing websites. A great website must convey your brand, unleash new demand and dominate search engines. At Elliance, one of the top manufacturing website design and web development agencies, a talented team creates trusted website experience for Aerospace & Defense, Automotive, Chemicals, Construction & Engineering, Electronics, Energy, Food & Beverage, Furniture, Industrials, Metals & Mining, Oil & Gas, Retail & Consumer Goods, Tooling, Textiles & Apparel, Transportation Equipment, Wood & Paper Products companies.
Even though SEO, SEM and paid advertising are effective alone, they definitely work better together. Why SEO? Because trusted Google page 1 rankings command 90% of the clicks and convert three times better than paid ads. This holds true irrespective of whether the buyer is seeking a "best-in-class" supplier or one "near me". Why SEM and paid advertising? Because they rapidly catch buyers across the customer journey. Together, they increase the click-through and conversion rates by 4.5 folds. That's high performance marketing.
How a faceted search tool changed Aerotech from a parts supplier to an integrated solutions provider.
See how a small metals fabrication company thrives in a town numbed by 25 years of economic downturn.
They wanted to attract more big brands. Mission accomplished, with SEO and a sophisticated design.
The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.
Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and eCommerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.
Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.