Finding Needles in a Haystack
Carnegie Mellon University
How CMU's innovative masters in product management found its groove.
Higher Education Marketing Agency
Higher Education Marketing For A Higher Good
Invigorate Your College Brand
Higher Education Branding Agency for Higher Good
Reimagining the brand starts with teasing out the brand essence from the stories of employees and best customers. Sometimes, they have to be confirmed by quantitative studies. Brand deliverables include brand essence, core promise, differentiators, values, tone, and positioning. The process always results in creation of authentic brands and destiny-changing inflection points. Elliance, an award-winning company awakens higher education brands to attract right-fit students and energize alumni.
Enroll Regional, National and International Students
Enrollment Marketing Agency: More of Right Fit
In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places? Elliance, one of the top student recruitment and enrollment marketing agencies, ignites demand 24x7 with an authentic brand voice infused into your SEO, paid advertising (SEM) social media, PR and content marketing.
Orchestrate Conversions with Websites
College Website Design Agency: Building Conversion Machines
Elliance, an award-winning firm, constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand. Our website design work wins awards, converts right-fit students, energizes alumni, secures Google page 1 rankings, and transforms the college.
Unlock Donations from Alumni
Higher Education Fundraising Agency: The Art of the Ask
In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.
Higher Education Marketing Case studies
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Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
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Pursue Perfect Form
New York Chiropractic College
Expanding what it means to be a doctor.
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Inspired Business Lives
Boler College of Business
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
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Opportunity, Inc.
The Lerner College of Business and Economics
Amplifying Lerner’s can-do culture.
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Regional Brand Reborn
Robert Morris University
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
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Elevating the Brand
Saint Leo University
How Saint Leo University changed its approach to marketing online programs.
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Prodigal Returns
St. Edward's University
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
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Unleashing the Dragon
Drexel University
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
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In the Company of Giants
Pepperdine University
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
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Purpose-Driven Profit
Duquesne University
How Duquesne University took global a unique position on sustainability.
More Proof
Pursuit of the “right-fit”
St. Edward's University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Acquiring the holy grail of higher education
Concordia University
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Become the unquestioned market leader
Heinz School at Carnegie Mellon
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.
Higher Education Clients Served
Recent Higher Education Marketing Blog Posts
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Why Your Alumni Magazine Should be Both Print and Digital
September 25, 2023 -
How to Recruit International Students: A Playbook for Enrollment Success
September 01, 2023 -
How to Recruit Graduate Students: A Playbook for Enrollment Success
August 30, 2023 -
14 Laws of Human-Centered Marketing
August 01, 2023 -
Paid Advertising: An essential strategy for growing enrollment for graduate degree programs
July 31, 2023 -
Higher Education Marketing Agency Best Practices: Creating High-Converting Digital Ad Creative
June 21, 2023
