Higher Education Marketing

Higher Education Marketing.

Higher Education Marketing for a Higher Good

Invigorate Your College Brand


Elliance crafts your brand by interviewing the desirable stakeholders, listening for liminal insights, articulating the brand, launching it internally, rolling it out externally, and monitoring the impact on the market. Elliance invigorates college brands by telling authentic stories, creating memorable experiences and claiming top Google rankings for reputation keywords.

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Enroll Regional, National and International Students


In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places and lands? Elliance ignites demand anytime, anywhere with an authentic brand voice and #1 positions in the new digital ecosystem.

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Orchestrate Conversions with Websites


Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.

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Unlock Donations from Alumni


In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.

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Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Marketing Blog Posts

  • Higher Education Marketing Manifesto

    September 15, 2019

    1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of agency to create purpose that propels them into the future. This story is what … Continue reading

  • Enrollment Management Manifesto

    September 15, 2019

    1. Abandon ineffective and expensive traditional student search models. The era of buying prospects names, spamming them, seeing who sticks, and praying some convert is over. Embrace new methodologies based on right-fit, micro-segments, look-alikes, machine learning, big-data algorithms and affinity … Continue reading

  • 5 Quick Campus Photo Tips

    June 27, 2019

    College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that … Continue reading

We Have Presented Successes At

  • American Marketing Association