
Finding Needles in a Haystack
Carnegie Mellon University
How CMU's innovative masters in product management found its groove.
Reimagining the brand starts with teasing out the brand essence from the stories of employees and best customers. Sometimes, they have to be confirmed by quantitative studies. Brand deliverables include brand essence, core promise, differentiators, values, tone, and positioning. The process always results in creation of authentic brands and destiny-changing inflection points. Elliance, an award-winning company awakens higher education brands to attract right-fit students and energize alumni.
In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places? Elliance, one of the top student recruitment and enrollment marketing agencies, ignites demand 24x7 with an authentic brand voice infused into your SEO, paid advertising (SEM) social media, PR and content marketing.
Elliance, an award-winning firm, constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand. Our website design work wins awards, converts right-fit students, energizes alumni, secures Google page 1 rankings, and transforms the college.
In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.
How CMU's innovative masters in product management found its groove.
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
Expanding what it means to be a doctor.
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
Amplifying Lerner’s can-do culture.
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
How Saint Leo University changed its approach to marketing online programs.
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
How Duquesne University took global a unique position on sustainability.
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.