Finding Needles in a Haystack
Carnegie Mellon University
How CMU's innovative masters in product management found its groove.
Higher Education Marketing Agency
Higher Education Marketing for a Higher Good
Invigorate Your College Brand
College Branding Agency: Crisp and Authentic Branding
Reimagining the brand starts with teasing out the brand essence from the stories of employees and best customers. Sometimes, they have to be confirmed by quantitative studies. Brand deliverables include brand essence, core promise, differentiators, values, tone, and positioning. The process always results in creation of authentic brands and destiny-changing inflection points.
Enroll Regional, National and International Students
Enrollment Marketing Agency: More of Right Fit
In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places? Elliance, one of the top recruitment and enrollment marketing agencies, ignites demand 24x7 with an authentic brand voice and top rankings in the digital ecosystem.
Orchestrate Conversions with Websites
College Website Design Agency: Building Conversion Machines
Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.
Unlock Donations from Alumni
Higher Education Fundraising Agency: The Art of the Ask
In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.
Higher Education Case studies
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Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
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Inspired Business Lives
Boler College of Business
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
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Pursue Perfect Form
New York Chiropractic College
Expanding what it means to be a doctor.
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Unleashing the Dragon
Drexel University
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
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In the Company of Giants
Pepperdine University
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
More Proof
Pursuit of the “right-fit”
St. Edward's University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.
Acquiring the holy grail of higher education
Concordia University
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Become the unquestioned market leader
Heinz School at Carnegie Mellon
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.
Higher Education Clients Served
Recent Higher Education Marketing Blog Posts
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ChatGPT: Friend or Foe of Marketers?
February 12, 2023 -
Thinking of Marketing as an Ecosystem
December 29, 2022 -
Higher Education Marketing Trends for 2023
November 28, 2022 -
7 P’s of Launching New Academic Programs
October 21, 2022 -
Success and Failure Rates of New Academic Programs
September 29, 2022 -
Launching A New Academic Program – A Case Study
September 18, 2022
