Finding Needles in a Haystack
Carnegie Mellon University
How CMU's innovative masters in product management found its groove.
Higher Education Marketing Agency
Higher Education Marketing For A Higher Good
Invigorate Your Strategy and Brand
HIGHER EDUCATION strategy and BRANDING AGENCY FOR HIGHEST GOOD
Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Sometimes, it has to be confirmed by quantitative research. We awaken higher education brands to attract right-fit students and energize the entire college community.The brands we've crafted have transformed Catholic, faith-based, liberal arts and community colleges; business, law, medical, and engineering schools; as well as technology, agricultural, and healthcare universities.
Enroll Regional, National and International Students
Enrollment Marketing Agency: More of Right Fit
In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places? Elliance, one of the top student recruitment and enrollment marketing agencies, starts with development of an integrated marketing plan. Next, we ignite 24x7 demand with an authentic brand voice infused into your SEO, paid advertising (SEM) social media, PR and content marketing.
Orchestrate Conversions with Websites
College Website Design Agency: Building Conversion Machines
Elliance, an award-winning firm, is a developer of websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truths with emergent truths, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand. Our website design work wins awards, converts right-fit students, energizes alumni, secures Google page 1 rankings, and transforms the college.
Unlock Donations from Alumni
Higher Education Fundraising Agency: The Art of the Ask
In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories. This holds true whether the donor's preference is to support institutions "near me", those identified as best-in-class or those aligned with their mission.
Higher Education Marketing Case studies
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Good Alone, Stronger Together
Carlow University
How traditional and inverted admissions funnel strategies backed by a devotion to student success liberated record enrollment growth.
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Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
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Pursue Perfect Form
New York Chiropractic College
Expanding what it means to be a doctor.
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Inspired Business Lives
Boler College of Business
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
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Opportunity, Inc.
The Lerner College of Business and Economics
Amplifying Lerner’s can-do culture.
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Regional Brand Reborn
Robert Morris University
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
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Elevating the Brand
Saint Leo University
How Saint Leo University changed its approach to marketing online programs.
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Prodigal Returns
St. Edward's University
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
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Unleashing the Dragon
Drexel University
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
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In the Company of Giants
Pepperdine University
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
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Purpose-Driven Profit
Duquesne University
How Duquesne University took global a unique position on sustainability.
More Proof
Pursuit of the “right-fit”
St. Edward's University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Acquiring the holy grail of higher education
Concordia University
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Become the unquestioned market leader
Heinz School at Carnegie Mellon
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.
Higher Education Clients Served
Recent Higher Education Marketing Blog Posts
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How to Market Liberal Arts Colleges: Strategies, Tactics and Best Practices
September 02, 2024 -
How to Grow Enrollment for Humanities Programs: Strategies, Tactics and Best Practices
September 01, 2024 -
Higher Education Microsites: Benefits, Uses and Best Practices
August 25, 2024 -
Higher Education Visual Content Marketing Strategy Fuel: Graduate Programs Photoshoots
August 17, 2024 -
Drupal vs. Cascade CMS: A Perspective From an Agency That Loves Both
August 04, 2024 -
Higher Education Marketing Plan Development Agency Best Practices
July 27, 2024 -
Higher Education Website Content Audit Agency for Colleges and Universities
July 20, 2024 -
Higher Education SEO Marketing Best Practices for Colleges and Universities
June 30, 2024 -
Academic Program Finders Best Practices and Examples
June 27, 2024
