Marketing agency for AI, Tech & eCommerce Brands
Grow your demos and sales.

Pittsburgh Digital Marketing Agency for Software and Tech Brands

We Are Digital Marketers Who Specialize In Understanding Humans Empowered By Technology

Branding at Human Scale


Successful Tech, AI and eCommerce brands must be distinctive, authentic and resonant, but above all they must be human because they are solving human problems. Their brand lines must position them to give an edge over competitors. Their core promise must be crisp. Their values and ideals must match those of customers. Their functional and emotional value must be tangible. And their identity should merchandise hope.

Digital That Unleashes Trials and Sales


We generate, nurture and help close demos and sales with high-fidelity content, story landing pages and creative served up to right-fit buyers with surgical, 1-to-1, AI-based precision.  We evolve our campaigns with A/B testing - feeding the winners and starving the losers. Our seasoned team, modern tools and smart frameworks have made us one of the top AI, Tech & eCommerce brand marketing agencies.

Inspired Website Design


There is a science and art of developing websites for AI, Tech & eCommerce brands. An effective website must convey your brand, unleash new demand, service the customer and dominate search engines. At Elliance, our team of inch-wide, mile-deep craftsmen deploy best practices in argument construction and persuasion architecture to create the perfect website experience that generates trials and sales.

Content/SEO Marketing Google Loves


Compelling content moves decision makers through the sales funnel. It must inform, persuade, engage and delight prospects and customers. It must answer prospect’s burning questions with infographics, product videos, thought leader interviews, influencer endorsements, white papers, field guides, animations, and microsites. Yet, it must also be keyword-powered so it wins Google page one rankings.


More Proof

From print to online in 365 days

Black Box

Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and eCommerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.

Geography 101 for a shrinking world

The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.

Creating a killer app

Independence Medical

Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.


Related Blog Posts

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    August 01, 2023

    The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being the youngest of 11 kids, losing my Dad at 6, being raised primarily by women and becoming a bridge builder shaped my worldview towards human-centered marketing. I hope you find them beneficial. 1. The Law of Humanity Great brands alway ... Continue reading

  • Pittsburgh Web Development Agency Shares Web Development Best Practices

    May 06, 2023

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    May 04, 2023

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  • Pittsburgh SEO Agency Shares its SEO Best Practices

    April 16, 2023

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  • ChatGPT: Friend or Foe of Marketers?

    February 12, 2023

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  • Thinking of Marketing as an Ecosystem

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    Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season. Mutual Reinforcement in a Marketing Ecosystem On the organizational or micro-level, marketing is a highly interconnected, mutually reinforcing and complex ecosystem of paid, owned and earned media tactics – part digital and part traditiona ... Continue reading

  • The Ten Faces of Successful Marketing Leaders

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