Unleashing Global Demand
Aerotech
How a faceted search tool changed Aerotech from a parts supplier to an integrated solutions provider.
Successful Tech, AI and eCommerce brands must be distinctive, authentic and resonant, but above all they must be human because they are solving human problems. Their brand lines must position them to give an edge over competitors. Their core promise must be crisp. Their values and ideals must match those of customers. Their functional and emotional value must be tangible. And their identity should merchandise hope.
We generate, nurture and help close demos and sales with high-fidelity content, story landing pages and creative served up to right-fit buyers with surgical, 1-to-1, AI-based precision. We evolve our campaigns with A/B testing - feeding the winners and starving the losers. Our seasoned team, modern tools and smart frameworks have made us one of the top AI, Tech & eCommerce brand marketing agencies.
There is a science and art of developing websites for AI, Tech & eCommerce brands. An effective website must convey your brand, unleash new demand, service the customer and dominate search engines. At Elliance, our team of inch-wide, mile-deep craftsmen deploy best practices in argument construction and persuasion architecture to create the perfect website experience that generates trials and sales.
Compelling content moves decision makers through the sales funnel. It must inform, persuade, engage and delight prospects and customers. It must answer prospect’s burning questions with infographics, product videos, thought leader interviews, influencer endorsements, white papers, field guides, animations, and microsites. Yet, it must also be keyword-powered so it wins Google page one rankings.
How a faceted search tool changed Aerotech from a parts supplier to an integrated solutions provider.
How the leading maker of government software for tax collection, e-payments, and auctions broke into new lucrative markets.
How we helped this innovation giant move from funnel marketing to flywheel marketing.
Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and eCommerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.
The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.
Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.