Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
Can a college website grow enrollment, endowment and reputation? The websites we design always do. Recognized as one of the top college website design agencies, Elliance websites improve student quality, amplify Google rankings, increase giving rates, and reduce melt. Our websites have transformed Catholic, faith-based, liberal arts and community colleges; business, law, medical, and engineering schools; as well as technology, agricultural, and healthcare universities. Our secret: wise strategy, beautiful design, persuasive copy, and smart technology.
Romance prospective students and donors with high-fidelity admission and giving microsites and story landing pages that inform, enchant, delight, persuade and convert prospects. These high-fidelity experiences win hearts and minds and improve yield by distilling the argument for “why enroll’ and “why donate”.
The college and university flagship magazine can move the college reputation needle further and faster than any other brand signal. Vital to its success is maximizing content productivity by creating a story engine that treats each story, category and tag as a Google ranking asset instead of bundling the entire issue into a PDF or an ISSUU format.
A great international website answers burning questions like brand reputation, promotes credibility enhancers like world-class faculty, and lets prospective students know if they will find the right balance of happiness, challenge and support while studying far away from loved ones. In English or in other languages. That’s what we build.
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
Expanding what it means to be a doctor.
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
Amplifying Lerner’s can-do culture.
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
How Saint Leo University changed its approach to marketing online programs.
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
How Duquesne University took global a unique position on sustainability.
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.