Higher Education Branding Agency for Higher Good

Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Sometimes, it has to be confirmed by quantitative research. The process always results in the creation of an authentic brand that captures what you do best, communicates why the whole of your institution far exceeds the sum of its parts and rallies all stakeholders to do better. 

Should you refresh, revive and relaunch the current brand? To assess the health of your current brand promise and position, we’ll review your data, conduct secondary research, visit your campus, conduct interviews and interact with your campus community. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and board review.

Elliance will translate your existing brand position and promise to maximize the potential of your next capital campaign. We’ll create distinct giving notes and a shared brand symphony. You’ll secure strategic insights and a clear communications path for turning bystanders into friends, friends into loyalists, and loyalists into major donors. Weaving facts and stories, we’ll bring campaign priorities and initiatives to life.

Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach.