Higher Education Branding Agency for Higher Good

higher education branding agency

Higher education BRANDING AGENCY FOR COLLEGES AND UNIVERSITIES: DELIVERING THE SACRED ART

College Branding

FROM ACORNS, TALL TREES GROW

Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Sometimes, it has to be confirmed by quantitative research. The process always results in the creation of an authentic brand that captures what you do best, communicates why the whole of your institution far exceeds the sum of its parts and rallies all stakeholders to do better. 

Brand Walkabout

DIGITAL & TRADITIONAL ASSESSMENT

Should you refresh, revive and relaunch the current brand? To assess the health of your current brand promise and position, we’ll review your data, conduct secondary research, visit your campus, conduct interviews and interact with your campus community. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and board review.

Capital Campaign Launch

FUNDRAISING VIA FRIENDRAISING

Elliance will translate your existing brand position and promise to maximize the potential of your next capital campaign. We’ll create distinct giving notes and a shared brand symphony. You’ll secure strategic insights and a clear communications path for turning bystanders into friends, friends into loyalists, and loyalists into major donors. Weaving facts and stories, we’ll bring campaign priorities and initiatives to life.

Brand Design Makeover

WIN HEARTS, MINDS AND WALLETS

Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach. 

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

We have presented successes at

  • American Marketing Association