HIGHER EDUCATION strategy and BRANDING AGENCY FOR HIGHEST GOOD

Reimagining the brand starts with teasing out institutional essence from the stories of faculty, students, alumni and communities you serve. Sometimes, it has to be confirmed by quantitative research. The process results in a brand that is real, authentic, singular, differentiable, resonant, community-minded and hopeful. The brands we've crafted have transformed Catholic, faith-based, liberal arts and community colleges; business, law, medical, and engineering schools; as well as technology, agricultural, and healthcare universities.

Should you refresh, revive and relaunch the current brand? To assess the health of your current brand and position, our brand strategists, data scientists and brand journalists will review your data, conduct secondary research, visit your campus, conduct interviews and interact with your campus community. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and board review.

Brand anthem videos distill the argument for a college’s essence, and reason for being in an impactful manner. They serve as the centerpiece of a college or university’s enrollment, fundraising and reputation campaigns. Once produced, we use them across various marketing channels including higher education institution websites, social media platforms, advertising campaigns and open houses.

Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach.