Higher Education Branding Agency for Higher Good

higher education branding agency


College Branding


Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Sometimes, it has to be confirmed by quantitative research. The process always results in the creation of an authentic brand that captures what you do best, communicates why the whole of your institution far exceeds the sum of its parts and rallies all stakeholders to do better. 

Brand Walkabout


Should you refresh, revive and relaunch the current brand? To assess the health of your current brand promise and position, we’ll review your data, conduct secondary research, visit your campus, conduct interviews and interact with your campus community. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and board review.

Capital Campaign Launch


Elliance will translate your existing brand position and promise to maximize the potential of your next capital campaign. We’ll create distinct giving notes and a shared brand symphony. You’ll secure strategic insights and a clear communications path for turning bystanders into friends, friends into loyalists, and loyalists into major donors. Weaving facts and stories, we’ll bring campaign priorities and initiatives to life.

Brand Design Makeover


Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach. 

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • Higher Education Branding Agency – Discovering Your Brand Essence

    June 21, 2023

    As one of the top higher education branding agencies, here is what have learned. Brands are not created. They already exist, and it’s just a matter of us discovering, defining and articulating them. As brand people, we execute a well-planned discovery that liberates your institutional voice. We create a bright new vocabulary that establishes an emotional connection with prospects and other stakeholders. For us, branding is a way to express, with ... Continue reading

  • Pittsburgh Branding Agency Best Practice: Create a Strong Brand Platform

    May 27, 2023

    As one of Pittsburgh’s longest standing B2B and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. In launching over 100 brands, we’ve tested the strength of our brand propositions using the following criteria: 1. Brand Idea/Ideal There is a deep yearning in people to belong to a tribe of like-minded people. Along with the wish to “buy” a produ ... Continue reading

  • Pittsburgh Branding Agency Shares its Branding Best Practices

    May 02, 2023

    As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, brands always win.Brands command premium prices.Financial markets value brands hi ... Continue reading

  • ChatGPT: Friend or Foe of Marketers?

    February 12, 2023

    ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. How ChatGPT Works ChatGPT does not have a mind of its own, nor does it have its own thoughts. Instead, its responses are based on the collective memory of humanity, embedded in billi ... Continue reading

  • Daniel Pink on communication and symphonic thinking

    April 20, 2020

    Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more compelling story about why a college matters and to the invitation for how donors might conn ... Continue reading

  • A New College President’s Guide to Your Inherited .edu

    February 06, 2020

    As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web address that can help accelerate or impede your best laid presidential plans. Here’s a field guide for new or aspiring presidents that’s designed to help you read between the lines — code and content ... Continue reading

We have presented successes at

  • American Marketing Association