Higher Education Branding Agency for Higher Good

higher education branding agency

Higher education BRANDING AGENCY FOR COLLEGES AND UNIVERSITIES: DELIVERING THE SACRED ART

College Branding

FROM ACORNS, TALL TREES GROW

Reimagining the brand starts with teasing out institutional essence from the stories of faculty, students, alumni and communities you serve. Sometimes, it has to be confirmed by quantitative research. The process results in a brand that is real, authentic, singular, differentiable, resonant, community-minded and hopeful. The brands we've crafted have transformed Catholic, faith-based, liberal arts and community colleges; business, law, medical, and engineering schools; as well as technology, agricultural, and healthcare universities.

Brand Walkabout

Brand audit and ASSESSMENT

Should you refresh, revive and relaunch the current brand? To assess the health of your current brand and position, our brand strategists, data scientists and brand journalists will review your data, conduct secondary research, visit your campus, conduct interviews and interact with your campus community. In a short few weeks, we’ll capture actionable insights and produce a strategic framework for leadership and board review.

Brand Anthem Videos

CREATE PREFERENCE. CONNECT EMOTIONALLY.

Brand anthem videos distill the argument for a college’s essence, and reason for being in an impactful manner. They serve as the centerpiece of a college or university’s enrollment, fundraising and reputation campaigns. Once produced, we use them across various marketing channels including higher education institution websites, social media platforms, advertising campaigns and open houses.

Brand Design Makeover

WIN HEARTS, MINDS AND WALLETS

Does your brand communicate, signal, speak, and animate your brand promise with wholehearted and full-throated passion that people expect and you desire? It should. Elliance will turn its highly-skilled writers, photographers, creative directors and designers on your toughest creative challenges to deliver a design makeover. You’ll secure images, content and creative direction that imbues your brand with uncommon verve and reach. 

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

We have presented successes at

  • American Marketing Association