Winning battles for meaning is securing Google page one rankings for keywords tied to your cause. To prosper, brands must win hearts, minds and wallets of values-minded Millennials and Gen-Zers.

A "winner takes all" mindset pervades user behavior on Google. Multiple studies show that more than 90% of people never reach the second page of Google search results and two-thirds never make it below the top five results on page one — regardless of the subject matter being searched.

We begin by helping cause marketers craft an SEO Keyword Lexicon that guides creation of all new content. The Lexicon is comprised of keywords and key phrases for which they should secure rankings on page one of Google. Keyword categories in the Lexicon generally include products/services, brand positioning, reputation, decisioning and location. To secure the coveted Google rankings, we help infuse a hive of keywords into each new content piece.


Relevant Case Studies

Growing Reputation with Brand Unawares

Carnegie Mellon University

To outperform elite competitors, we might have created one of the most intelligent university magazines. In this mobile-first magazine, data powers the entire user experience, stories are juiced with keywords and interactive design deepens the brand. 87% of organic traffic comes from brand unawares for keywords like “brain science”, “LGBTQ demographics”, “machine learning” and more.

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Becoming The Authoritative Voice for Oncology Nursing

Oncology Nursing Society

Three key innovations helped realize this ambition. First, a proprietary tagging system was developed that automatically groups the most popular articles and advocacy issues into trending topics. Second, keywords were “baked” into all articles to elevate their rankings on Google. And finally, smart forms of advertising opportunities were created to make the magazine self-sustaining and drive revenue. The result: the traffic has quadrupled. 92% of organic website traffic comes from non-branded keywords.

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Growing Enrollment 12-Fold in Four Years

Carnegie Mellon University

Being one of the pioneering product management degrees, we recommended CMU claim their thought leadership position with a blog. Each blog post became a keyword hive to secure Google page one rankings for the program globally. Elliance achieved more than 50 Google page one global rankings.

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Can a B-School Create Leaders with Moral Imagination?

John Carroll University

The Dean at Boler College of Business believes that its mission is to shape leaders ready for the work of the future who not only create value and earnings, but are also fully reflective and widely influential professionals. In service of this goal, we created a digital magazine, keyword lexicon and stories which helped secure Google page one rankings for values-centered keywords like “ethical leadership Cleveland Ohio”, “social innovation research Ohio”, “transforming Ohio communities with social entrepreneurship” and more.

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