Patagonia stands for "environmental conservation". Pfizer is fighting to "end vaccine hesitancy". Berea College wants "free college education" to be the new normal. Carlow University wants to "end health inequity". WWF wants the world to embrace "wildlife conservation". Nature Conservancy advocates for "ecological diversity". What cause does your brand back and stand for?
Just as the battle for meaning unfolds across the highest levels of organizational missions, so too does it play out on page one of Google results. We have built a company that understands how to harness the power of code and content to help cause marketing organizations prevail.
We begin this journey by creating a Keyword Lexicon comprised of keywords our client organization needs to rank for. Next, we create, curate, optimize, orchestrate and promote content so it can surface on Google page one.
In the era of cause-minded Gen-Zers and millennials, destiny will belong not simply to those with the clearest vision, but those who understand how to leverage the reach and contagion of global search engines.