Winning battles for meaning is securing Google page one rankings for keywords tied to your cause. To prosper, brands must win hearts, minds and wallets of values-minded Millennials and Gen-Zers.

Patagonia stands for "environmental conservation". Pfizer is fighting to "end vaccine hesitancy". Berea College wants "free college education" to be the new normal. Carlow University wants to "end health inequity". WWF wants the world to embrace "wildlife conservation". Nature Conservancy advocates for "ecological diversity". What cause does your brand back and stand for?

Just as the battle for meaning unfolds across the highest levels of organizational missions, so too does it play out on page one of Google results. We have built a company that understands how to harness the power of code and content to help cause marketing organizations prevail.

We begin this journey by creating a Keyword Lexicon comprised of keywords our client organization needs to rank for. Next, we create, curate, optimize, orchestrate and promote content so it can surface on Google page one.

In the era of cause-minded Gen-Zers and millennials, destiny will belong not simply to those with the clearest vision, but those who understand how to leverage the reach and contagion of global search engines. 

Let’s begin.

Relevant Case Studies

Growing Reputation with Brand Unawares

Carnegie Mellon University

To outperform elite competitors, we might have created one of the most intelligent university magazines. In this mobile-first magazine, data powers the entire user experience, stories are juiced with keywords and interactive design deepens the brand. 87% of organic traffic comes from brand unawares for keywords like “brain science”, “LGBTQ demographics”, “machine learning” and more.


Becoming The Authoritative Voice for Oncology Nursing

Oncology Nursing Society

Three key innovations helped realize this ambition. First, a proprietary tagging system was developed that automatically groups the most popular articles and advocacy issues into trending topics. Second, keywords were “baked” into all articles to elevate their rankings on Google. And finally, smart forms of advertising opportunities were created to make the magazine self-sustaining and drive revenue. The result: the traffic has quadrupled. 92% of organic website traffic comes from non-branded keywords.


Growing Enrollment 12-Fold in Four Years

Carnegie Mellon University

Being one of the pioneering product management degrees, we recommended CMU claim their thought leadership position with a blog. Each blog post became a keyword hive to secure Google page one rankings for the program globally. Elliance achieved more than 50 Google page one global rankings.


Can a B-School Create Leaders with Moral Imagination?

John Carroll University

The Dean at Boler College of Business believes that its mission is to shape leaders ready for the work of the future who not only create value and earnings, but are also fully reflective and widely influential professionals. In service of this goal, we created a digital magazine, keyword lexicon and stories which helped secure Google page one rankings for values-centered keywords like “ethical leadership Cleveland Ohio”, “social innovation research Ohio”, “transforming Ohio communities with social entrepreneurship” and more.