A "winner takes all" mindset pervades user behavior on Google. Multiple studies show that more than 90% of people never reach the second page of Google search results and two-thirds never make it below the top five results on page one — regardless of the subject matter being searched.
We begin by helping cause marketers craft an SEO Keyword Lexicon that guides creation of all new content. The Lexicon is comprised of keywords and key phrases for which they should secure rankings on page one of Google. Keyword categories in the Lexicon generally include products/services, brand positioning, reputation, decisioning and location. To secure the coveted Google rankings, we help infuse a hive of keywords into each new content piece.