Winning battles for meaning is securing Google page one rankings for keywords tied to your cause. To prosper, brands must win hearts, minds and wallets of values-minded Millennials and Gen-Zers.

To outperform elite competitors, we might have created one of the most intelligent university magazines. In this mobile-first magazine, data powers the entire user experience, stories are juiced with keywords and interactive design deepens the brand. 87% of organic traffic comes from brand unawares for keywords like “brain science”, “LGBTQ demographics”, “machine learning” and more.

Three key innovations helped realize this ambition. First, a proprietary tagging system was developed that automatically groups the most popular articles and advocacy issues into trending topics. Second, keywords were “baked” into all articles to elevate their rankings on Google. And finally, smart forms of advertising opportunities were created to make the magazine self-sustaining and drive revenue. The result: the traffic has quadrupled. 92% of organic website traffic comes from non-branded keywords.

Being one of the pioneering product management degrees, we recommended CMU claim their thought leadership position with a blog. Each blog post became a keyword hive to secure Google page one rankings for the program globally. Elliance achieved more than 50 Google page one global rankings.

The Dean at Boler College of Business believes that its mission is to shape leaders ready for the work of the future who not only create value and earnings, but are also fully reflective and widely influential professionals. In service of this goal, we created a digital magazine, keyword lexicon and stories which helped secure Google page one rankings for values-centered keywords like “ethical leadership Cleveland Ohio”, “social innovation research Ohio”, “transforming Ohio communities with social entrepreneurship” and more.