Generating demand is about surgical marketing in the fewest channels using AI/machine-learning. It’s about interplay of data and intuition for delivering massive ROI.

For us, “Activity ≠ Results.” Instead, delivering massive ROI requires that we liberate growth from existing customers, warm prospects and new markets. In a world that is too readily satisfied with incremental growth, we revel in delivering multiplicative growth. And multiplication is truly possible by staying ahead with surround-and-engage digital campaigns that combine AI/machine-learning, micro-segmentation, A/B testing, affinity group marketing, targeting both prospective buyers (retail) and influencers (wholesale), and digital brand reputation building.

We have built a rare company where the marketing brains work in harmony with the quant jocks. What matters to us are the fewest words that convert, creative that bumps the conversion rate, information architecture that supports the buyer’s decision making, interplay of data and intuition to yield stronger conversions, and high-fidelity content that’s admired, shared and delivers top search engine rankings, Our campaigns are surgical, more cost-effective than traditional digital approaches, and have low "ad waste". We obsessively lean into challenges and don't rest until we solve them.


Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.

Revealing thought leadership

American Healthcare Solutions

How does a thought leader in healthcare optimization get their name in front of the senior-most hospital administrators? Simply by incorporating into web copy keywords that are important to senior management and ensuring that those pages appear at the top of search engines.

Geography 101 for a shrinking world

The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.

Celebrating life to the fullest

Month To Month

By counting important life milestones in months instead of years, are people prepared to celebrate life even more fully? Month 2 Month came to Elliance to pilot just this concept with a website, viral devices and search engine optimization. The answer? A resounding yes.

Profits for nonprofits

Pittsburgh Glass Center

During the worst of recessions, can a nonprofit grow its profit centers to pay down its line of credit? Sure. By redesigning a website, energizing its base with social media buzz, and creating an efficient online class registration system.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.