For us, “Activity ≠ Results.” Instead, delivering massive ROI requires that we liberate growth from existing customers, warm prospects and new markets. In a world that is too readily satisfied with incremental growth, we revel in delivering multiplicative growth. And multiplication is truly possible by staying ahead with surround-and-engage digital campaigns that combine AI/machine-learning, micro-segmentation, A/B testing, affinity group marketing, targeting both prospective buyers (retail) and influencers (wholesale), and digital brand reputation building.
Generating demand is about surgical marketing in the fewest channels using AI/machine-learning. It’s about interplay of data and intuition for delivering massive ROI.
RELEVANT CASE STUDIES
Pursuit of the “right-fit”
St. Edward's University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Revealing thought leadership
American Healthcare Solutions
How does a thought leader in healthcare optimization get their name in front of the senior-most hospital administrators? Simply by incorporating into web copy keywords that are important to senior management and ensuring that those pages appear at the top of search engines.
Geography 101 for a shrinking world
The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an eCommerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.
Celebrating life to the fullest
Month To Month
By counting important life milestones in months instead of years, are people prepared to celebrate life even more fully? Month 2 Month came to Elliance to pilot just this concept with a website, viral devices and search engine optimization. The answer? A resounding yes.
Profits for nonprofits
Pittsburgh Glass Center
During the worst of recessions, can a nonprofit grow its profit centers to pay down its line of credit? Sure. By redesigning a website, energizing its base with social media buzz, and creating an efficient online class registration system.
Acquiring the holy grail of higher education
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.