Mindset That Propels Us

Elliance Mindset.

Elliance Mindset

Starting with a bucket of curiosity, how we collect, receive and process information is essential to our ability to shape the winning strategy. We combine our mindsets with our digital mastery, integrative thinking, media savvy, and data smarts to deliver prosperity. At every strategic fork in the road, we aspire to create mountains not hills for our clients.

Blog Posts About The Elliance Brand

  • 14 Laws of Human-Centered Marketing

    August 01, 2023

    The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being the youngest of 11 kids, losing my Dad at 6, being raised primarily by women and becoming a bridge builder shaped my worldview towards human-centered marketing. I hope you find them beneficial. 1. The Law of Humanity Great brands alway ... Continue reading

  • Pittsburgh Website Design Agency Shares its Website Design Best Practices

    May 04, 2023

    Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. Start with the Wise Strategy Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are th ... Continue reading

  • The Ten Faces of Successful Marketing Leaders

    November 06, 2022

    Great marketers are a rare breed. They are shapeshifters who play ten crucial roles and gracefully switch between them: S T R A T E G I S T As strategic thinkers, they imagine new possibilities, combinations and offerings that don’t yet exist. They don’t confuse strategy with planning or tactics. They play to win. D I R E C T O R The daily work of a marketing leader is to orchestrate in-house and out-sourced talent in service of larger ... Continue reading

  • Higher Education Marketing Manifesto

    September 15, 2019

    In the past 25 years, I’ve had the privilege of collaborating with more than fifty college chief marketing officers. Whether they are recruited as a change agent or a strategic visionary, they are increasingly expected to liberate new growth for college by focusing on the 3 R’s of prosperity: Revenue, Reputation and Rankings. These three currents flow under the fifteen practices for managing and running a successful college marketing operat ... Continue reading

  • Abu’s Personal Manifesto

    August 27, 2019

    If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance, a Pittsburgh digital marketing agency serving clients worldwide. 1. Follow the poetry of your soul. Just like a lotus flower, every person has an inner gift yearning to unfold. Feed your passions. Follow your intuitions. Trust the natural process of your soul slowly revealing itself. 2. Greatness doesn’t only belong to ... Continue reading