Your story has life, but how well do you share the experience — the essential and life-giving qualities of your brand — with key audiences?
More and more, your brand story risks falling flat, and somehow short, if it does not take full advantage of video. Video is immediate and intimate. Video cuts to the truth of experience. Video does not settle for “let’s inform” or “let’s persuade.”
Video wants to surprise and delight.
Audiences may read more, learn more and do more — but only after they cross the threshold from awareness to interest. Video offers a powerful invitation, and gives your brand a fighting chance in a crowded, noisy information world.
West Penn Power Sustainable Energy Fund
The Catholic University of America