February 2016
Dear Friend,

Today's marketplace offers thousands of tactics for you to deploy, and thousands more ways for you to analyze their worth. With so many choices, it's easy to lose your way.

As you plan for growth, we recommend focusing on one thing: Increasing your Market Value.

Market Value = Share of Mind + Share of Voice + Share of Market.

Increasing it begins with 3 fundamental questions:
  1. Share of Mind—How will you differentiate your story?
  2. Share of Voice—How will you get in front of right-fit prospects? 
  3. Share of Market—How will you create and close leads?
The answers to these questions are what will make the difference between integrated marketing programs that help you create real prosperity, and disintegrated tactics that just create cost.
Learn More »
A dynamic approach: Carnegie Mellon Today
See how we turned the former print publication into a responsive web format with a unique categorization that shows the interdisciplinary nature of Carnegie Mellon. View Carnegie Mellon Today »
B2B, what's your story?
Millennials are quickly becoming major B2B influencers. That's a significant demographic shift since 2012. So what do we do to reach this growing segment? Read the Blog »
Meet Craig Otto
Our new Director of Brand Development, Craig brings over 35 years of industry experience, fresh ideas and big goals, ready to help Elliance become the marketing agency of the future.  Read More »
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