Elliance: October 2009 Newsletter

October 2009 Newsletter

The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing^TM paradigm, which combines content you create on your website with content others have created on social media channels. Here are five reasons you should take advantage of this revolution:

Benefits of Donut Marketing^TM

1.	Improves Your Search Rankings. By using social media for a constant flow of new content on your site, you'll increase the chances that other sites will want to link to you. This would increase your organic rankings.
2.	Taps Your Brand Evangelists. By using what already exists—photos on Flickr, reviews on Yelp, video on YouTube—you let others evangelize your brand.
3.	Creates a Richer Experience. A multimedia website, with videos and photo galleries, will engage your prospects and invite conversations.
4.	Reduces Site Management Costs. By piggybacking on social media channels, you operate your website with reduced development, backup, storage and bandwidth costs.
5.	Gets you to Market - Faster. By tapping into content management systems and APIs of social media sites, you signifcantly reduce development time.