College Fundraising Agency: The Art of the Ask

Unlock Donations from Alumni.

Philanthropy Marketing: The Long Arc of a Relationship

Marketing of Capital Campaigns

toolkit for unlocking donations

Donors, large and small, don't part with their hard-earned money without endearment and softening of their hearts. Unlocking money requires creation of high fidelity, high impact, proof based, imaginative and endearing marketing assets including videos, presentations and booklets.

University Magazines


The university flagship magazine has the potential to move the reputation needle further and faster than any other brand signal. Vital to its success is maximizing content productivity by creating a story engine that treats each story as a Google ranking asset instead of bundling the entire issue into a PDF or an ISSUU format.

Giving Websites

gateway to winning support

Giving websites are the digital soul of a capital campaign. They distill the entire argument for donating into a brilliant online case for giving. Weaving facts and stories, they bring campaign priorities and initiatives to life. They celebrate supporters on donor walls.

Engaging with Social Media

creating a culture of giving

Inviting donors into the giving funnel begins a long time before “the ask”. It takes constant care, enchantment and unfolding of stories. Stories celebrating students, faculty, staff and alumni. In the digital age, there is no better medium than social media to deliver these.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

We have presented successes at

  • American Marketing Association