Inspired Business Lives
Boler College of Business
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
College Fundraising Agency: The Art of the Ask
Philanthropy Marketing: The Long Arc of a Relationship
Marketing of Capital Campaigns
MICROSITES TO STORY LANDING PAGES
Long pages, once a taboo, are going through a rebirth. A longer story landing page is emerging as the new standard for capital campaign microsites. It concentrates the entire argument for donating into a single potent case statement. Call us to see examples of story landing pages.
Alumni / University Magazines
SERVED PRINTED OR DIGITALLY
“Create once, publish everywhere” has ushered the era of delivering a print or a digital version based on the preference of the recipient. For digital readers, we create responsive web design magazines to ensure that the recipient can view it on desktops, tablets or smart phones.
Giving Websites
SCIENCE AND ART OF PERSUASION
People don’t part with their hard-earned money without endearment and softening their hearts. And nothing beats storytelling in paving the way to increased giving rates and growing average donation. And if there is one thing that we excel at, it’s storytelling which we do with verve and drama.
Engaging with Social Media
ENGAGEMENT PRECEDS GIVING
Inviting donors into the giving funnel begins a long time before “the ask”. It takes constant care, enchantment and unfolding of stories. We can show your team the way by becoming a partner in your social media journey, where what counts is less not more, and meaning not filler.
Higher Education Case studies
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Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
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Pursue Perfect Form
New York Chiropractic College
Expanding what it means to be a doctor.
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Opportunity, Inc.
The Lerner College of Business and Economics
Amplifying Lerner’s can-do culture.
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Regional Brand Reborn
Robert Morris University
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
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Elevating the Brand
Saint Leo University
How Saint Leo University changed its approach to marketing online programs.
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Prodigal Returns
St. Edward's University
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
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Unleashing the Dragon
Drexel University
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
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In the Company of Giants
Pepperdine University
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
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Purpose-Driven Profit
Duquesne University
How Duquesne University took global a unique position on sustainability.
More Proof
Pursuit of the “right-fit”
St. Edward's University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.
Acquiring the holy grail of higher education
Concordia University
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Become the unquestioned market leader
Heinz School at Carnegie Mellon
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.
Higher Education Clients Served
Recent Higher Education Blog Posts
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Reversing The Decline in Alumni Giving Rates
September 08, 2018Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading
The post Reversing The Decline in Alumni Giving Rates first appeared on Aha! :: Elliance Blog.
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Top Five Year-End Giving Resolutions
November 22, 2013With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… … Continue reading
The post Top Five Year-End Giving Resolutions first appeared on Aha! :: Elliance Blog.
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Responsive Philanthropy for Nonprofits: A Whole New Meaning
October 31, 2013Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading
The post Responsive Philanthropy for Nonprofits: A Whole New Meaning first appeared on Aha! :: Elliance Blog.
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Build Brand Bedrock Before Making Your Case (Statement)
September 23, 2013Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement … Continue reading
The post Build Brand Bedrock Before Making Your Case (Statement) first appeared on Aha! :: Elliance Blog.
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Philanthropy Analytics From the Inside Out
September 09, 2013I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading
The post Philanthropy Analytics From the Inside Out first appeared on Aha! :: Elliance Blog.
