Imagination Precedes Speaking
Fact: Strategically designed microsites can increase conversions
Universities often use microsites to give potential students an easy way to find everything on one page. But why just provide info when you can also prompt action? Learn how a new program at Carnegie Mellon obtained a 5X enrollment growth thanks in part, to a unique microsite.
July 29, 2019 - July 31, 2019
Increase the ROI of your content marketing, embrace high-fidelity content
By now, you know the basics of content marketing. You add keyword-rich content to your website and using social media to encourage people to share this content. Unfortunately, now that everyone is doing this, you need to up your game. This session will explain what high-fidelity content is, how you can use it and, most importantly, why you should.
May 20, 2019 - June 01, 2019