September 14, 2012
With an eye to increasing enrollment and boosting bottom lines in the face of demographic, economic and competitive challenges, more U.S. colleges are taking a hard look at foreign countries as a source of prospective new students. But what higher education marketing practices are delivering the biggest returns to engage prospects in emerging middle class populations around the world?
These higher education marketing questions and others will be answered at an upcoming webinar "Beyond Borders: Growing International Enrollment & Reputation," on September 27th, from 1 p.m. to 2 p.m. EST.
This webinar, hosted by Elliance, will explore why (and how) well-positioned colleges are embracing newer, better marketing practices that leverage the power of their unique brand assets, search engines, social media and digital PR to engage more “right fit” students, coast to coast, continent to continent.
Specifically, the webinar will take a look at three very different American colleges, their unique challenges and how they expanded their international student recruitment, established global reputations and grew enrollment, both within the U.S. and beyond.
“From small rural campuses to major urban universities, U.S. colleges are growing more global as they strive to capitalize on the high level of interest in American higher education, as well as previously untapped opportunities in new international markets,” states Abu Noaman, CEO of Elliance, Inc. and a webinar presenter. “Today’s future-minded colleges are realizing the value of improving the quality and quantity of their enrollment by focusing on ways to engage their top prospects, whether they live around the corner or across the world.”
Elliance has helped colleges and universities throughout the country with their higher education marketing needs and was recently recognized by the Higher Education Marketing Report’s 27th Annual Education Advertising Awards for the website they created on behalf of St. Edward’s University.
There is no fee to participate in the webinar but pre-registration is required. Space is limited. For information, visit elliance.com/sept27webinar.
Elliance, a Pittsburgh based digital marketing agency, specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, and Pepperdine University. Learn more about the company and its services at www.elliance.com or call 888-926-6262.