Webinar Explores Powerful Enrollment Marketing Strategies For Specialized Master’s Degree Programs

January 30, 2013

Today’s competitive job market is among the factors fueling demand for specialized master’s degree programs. But building enrollment in these programs poses a unique set of challenges, including growing competition, limited awareness of newer fields of study and fewer overall prospects than more traditional degree options.  So how are colleges overcoming these challenges and engaging more prospects? How are they building prominence and competing with better-known programs?  What enrollment marketing practices are delivering the biggest returns?

These enrollment marketing questions and others will be answered at a free webinar, "Specialized Master’s Degree Programs: How Colleges Like Yours Are Growing Enrollment," on February 7th, from 2 p.m. to 3 p.m. EST.

Hosted by Elliance, this webinar will explore progressive marketing practices that colleges are using to create demand for their specialized graduate-level programs and enroll more of their  “right fit” prospects. Presenters will share a behind-the-scenes look at the strategies two unique colleges used to take their new master’s degree programs from relative obscurity to record enrollment.

“While the demand for specialized master’s degrees is growing, colleges do need to be more strategic as these programs pose a unique set of challenges,” said Abu Noaman, CEO of Elliance and a webinar presenter.  “We will share some of the approaches that are helping colleges position their programs for growth in rank, reputation and enrollment.” 

Elliance has helped colleges and universities throughout the U.S. with their enrollment marketing needs and was recently honored by the Interactive Media Awards with a Best In Class Award for the website they created for Saint Leo University. 

There is no fee to participate in the webinar but pre-registration is required. Space is limited. For information, visit http://ennect.com/e2098.

About Elliance
Elliance, a Pittsburgh-based digital marketing agency specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others. Learn more about the company and its services at www.elliance.com or call 888-926-6262.