Smith International Wins Elliance's eMarketing Survival Sweepstakes

September 22, 2006

After ten weeks of anticipation, Cameron Wallace was named the winner of Elliance's eMarketing Survival Sweepstakes for Marketing Professionals.

Wallace is the marketing manager for Smith International, a Houston-based company that is ranked 390th on Fortune 500's list of the largest companies in America.

As a way to reward one hardworking marketing professional, Elliance, an eMarketing firm, supplied Wallace with a 30 gig video iPod, 100 free ennectMail credits, and a variety of cool prizes all geared toward helping marketers develop an eMarketing strategy, find inspiration for their campaigns, and have fun from on the job.

Wallace plans to use the ennectMail credits to develop a new web-based marketing strategy for Smith International to augment traditional marketing tactics, including print advertising, tradeshows, and sales calls.

"Communicating directly with our customers via email will mark a real change to our traditional mass-market communication strategies," said Wallace. "Elliance's suite of e-marketing tools will help us gauge our customer's interest in new products, distribute testimony from actual customers, and ensure that our company's products and services continue to meet their needs."

The ennect product suite provides affordable marketing tools for companies of all sizes. At a rate of five cents per email, companies can maintain relationships with their loyal customers and inform them of new products and services for much less than the traditional costs of print advertising.

"ennectMail is a practical marketing solution that fits well in our budget," said Wallace. "For the money spent on one broad-topic print advertisement, I can parse our customer list by product interest, and send each of them information tailored specifically to help them achieve their project objectives."

To learn more about ennectMail, ennectSweeps emarketing sweepstakes, and other tools in the ennect product suite, go to

About Smith International

Smith International, Inc. (NYSE: SII) is a leading technology supplier to oil and gas exploration and production companies in every major energy-producing region worldwide. US-based Smith employs approximately 14,700 full-time personnel, with approximately two-thirds of its operations concentrated in markets outside the United States.

About Elliance

Elliance, creator of the revolutionary ennect online marketing toolkit, is an emarketing firm specializing in results-driven web site design and emarketing solutions. Clients include, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. The ennect product suite won Cisco's Growing with Technology Award in 2005 and earned Elliance the distinction of being a finalist for Dell's Excellence in Innovation Award for the innovative use of technology.

Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for creation of outstanding interactive web experiences and smart search engine strategies. To learn more about Elliance, visit or call 888-926-6262.