New Website Key to B to B Marketing Efforts for R. J. Lee Group

December 08, 2010

When R. J. Lee Group wanted to enhance their b to b marketing, they turned to Elliance for a new website. The result is a website that quickly defines and articulates all of their services.

"We've handled the online b to b marketing needs for a number of clients and have a unique discovery process that we use to help clients understand what differentiates them from their competitors," says Abu Noaman, CEO of Elliance.

Since R.J. Lee Group has an excellent reputation for their industrial forensics and is well known for their expert testimony for litigation, Elliance used photographs of their expert scientists and the insight they bring to the material evaluation, right on the home page.

This quickly shows what sets them apart from the other labs in the marketplace; their investment in instrumentation and scientific talent.

As Noaman explains, "The RJ Lee Group, goes beyond simple evaluation. They provide deep analysis of their tests and translate the results into insights that can impact a customer's environmental health & safety, research & development, quality control and more."

In an effort to quickly tell their story on the web, the information architecture of the website was designed to highlight their comprehensive services. The result is a website that speaks to all of their audiences—hospitals, utility companies, government agencies, mining companies—anyone who needs to have an evaluation of materials.

Elliance, an interactive marketing company, leverages search engines, social media, websites and email/surveys to ignite customer demand and orchestrate conversions, all essential elements of b to b marketing. Past and present clients include Aerotech, Chromalox, Miller Welding, Black Box, Allied Barton Security Services, Sophisticated Alloys, Oberg Industries and others. Learn more about the company and its products at and