Marketing Higher Education Institutions is Elliance CEO's Topic at CASE Conference

February 07, 2006

Abu Noaman, CEO of Elliance, recently spoke at the Council for Advancement and Support of Education (CASE) II District Conference in Pittsburgh.

The conference featured top practitioners and thought leaders in the areas of advancement, institutional communication, and alumni relations.

In partnership with Marilyn Kail, Assistant V.P of Marketing Communications at Carnegie Mellon University, Noaman provided insight into a metrics and web-based marketing approach for the areas of university alumni and corporate relations, development, and online student recruitment.

Their presentation, “Higher Education Marketing by the Numbers” revealed two case studies describing how Carnegie Mellon used eMarketing strategies and a student recruitment strategy to build relationships with an expanded audience and reverse a decline in pre-college applications.

During each case study, Elliance revealed its successful eMarketing plan to the conference attendees. Detailing the challenge, solution, process, and results of an individualized marketing approach, Elliance showed that eMarketing tactics and online surveys can play an essential role in increasing loyalty and augmenting student recruitment.

Elliance is an eMarketing firm specializing in results-driven websites for mid-sized and enterprise companies. Clients include, Mellon/Dreyfus, Diebold, Medrad, Waterpik Technologies, Readers Digest and many others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology for Internet marketing solutions.