How Do Avatars, a Contest and the Web Help with Student Recruitment Strategies?

July 06, 2007

This month, Elliance, Inc. CEO, Abu Noaman, will speak at the 2007 eduWeb Conference in Baltimore on the power of Internet marketing campaigns for colleges and universities.

Established in 1999, the annual eduWeb Conference unites professionals from more than 100 major universities, colleges, and creative marketing firms from across the nation. This is the second year Noaman will present at eduWeb. In the past year, Noaman has also presented at the Council for the Advancement and Support of Education (CASE): A Meeting of the Minds Conference, and the Annual Symposium for the Marketing of Higher Education.

Noaman’s July 23, 2007 presentation at eduWeb will focus on the recruitment strategies used to help spread the word about Carnegie Mellon University’s (CMU) new Qatar campus. Elliance suggested a Web-based essay contest that used geo-positioning and avatars to entice students to participate in this unique competition. By using Elliance ennectSM e-marketing software, CMU was able to increase brand awareness and reach potential students.

“Modeling case studies is usually the most affective way to demonstrate the power of e-marketing,” says Noaman. “When other universities sees how an Internet-marketing tool is applied to one school, they can usually get ideas they can apply to their own situation.”

In today’s changing market, universities need to expand their Web presence to reach prospective students. Teenagers have grown up with the Internet and rely on it to research potential colleges and universities. Knowing the important role the Web plays in their recruiting efforts, many institutions of higher education have utilized Elliance’s expertise in Web design, search engine optimization and Elliance ennectSM e-marketing software.

Carmella Manges, director of e-marketing at St. Edwards University, an Elliance client, knows the value of using the Web to market towards students. “Students in the millennial generation have the expectation that the Internet and technology will be part of the support structure at a college or university,” says Manges. “At the same time, because of the comfort level they have with it, it’s the natural channel to engage them for prospecting purposes.”

Elliance has worked with a number of higher education clients including: the University of California at Berkley, Drexel University and Georgia Tech.

About Elliance
Elliance is an electronic engagement company that brings integrated marketing and e-commerce solutions to mid-size companies, colleges and universities, and progressive non-profits. Elliance’s growing list of clients includes, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions.