February 13, 2007
Pittsburgh — Elliance, a leader in web site design, search engine marketing, and electronic engagement for higher education clients, has won national recognition in the 22nd Annual Admissions Advertising Awards competition.
Elliance was recognized in the Web Site Design category for its redesign of Carnegie Mellon University’s Information Systems Management web site.
The redesigned web site, combined with a multi-year search engine marketing campaign, resulted in increase applications to the Masters of Information Systems Management programs at Carnegie Mellon.
“Elliance has shown that the advanced marketing practices applied in b-2-b and consumer goods sectors has relevance for the higher education market,” said Andrew Wasser, Associate Dean, Carnegie Mellon University.
Elliance CEO Abu Noaman, along with Wasser, presented a case study of the web site design and search campaign at the 17th Annual Symposium for the Marketing of Higher Education, sponsored by the American Marketing Association. Their workshop, entitled Combining Data Driven Marketing & Search Engine Marketing to Increase Student Recruitment, drew a packed audience of Vice Presidents for Enrollment and other key decision makers.
Noaman and Wasser also presented at the Council for Advancement and Support of Education (CASE): A Meeting of the Minds Conference in New York City, NY. Their presentation not only explained how Carnegie Mellon used online marketing to increase enrollment but also gave examples of other universities in Georgia and Texas who used emarketing tools to connect with students.
About the 22nd Annual Admissions Advertising Awards
The annual Admissions Advertising Awards is the oldest and largest educational advertising awards competition in the country. Some 2,100 entries were submitted for the 2006 awards from over 1,200 colleges, universities and secondary schools. A national panel of judges comprised of admissions marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Admissions Marketing Report selected the winners.
Elliance is an eMarketing firm specializing in results-driven, web site design, search marketing and outbound electronic engagement campaigns. The firm is the creator of the revolutionary ennect online marketing toolkit.
The company’s three core competencies (web design, search marketing, and electronic engagement software) create a powerful customer acquisition, conversion, retention and service platform.
While higher education clients may begin a relationship with Elliance through any one of these channels, the real competitive advantage lies in deploying the company’s proprietary tools and in-house talents in unique combinations.
Elliance developed its ennect suite of tools (ennectMail, ennectSurvey, ennectEvent, ennectSweeps) to help integrate higher education marketing efforts across admissions, advancement and alumni relations. These tools provide a steady flow of knowledge and feedback from key constituents.
To learn more about Elliance, visit www.elliance.com or call 888-926-6262.