April 01, 2005
Since more and more clients are demanding that their advertising and public relations firms maximize the web’s potential for their marketing efforts, Elliance has created the eMarketing tools communications professionals need to stay competitive.
Elliance – a company filled with search engine marketing specialists, information architects, conversion analysts, web services developers, plus a few ex-agency creatives skilled in new media design and web copywriting – specifically designed this practice to let advertising and public relations firms enhance what they are currently providing for their clients.
“The combined strength of our staff lets us look at a problem from a number of angles,” explains Abu Noaman, CEO of Elliance. “When looking at a web site, we evaluate usability, search engine friendliness, interactive design, business system integration and metrics.”
Elliance provides not only online tools but also services and insights based on their over ten years of web development experience. Major corporations such as Cisco Systems, Maps.com, Mellon Financial Corporation, WaterPik and Reader’s Digest have turned to Elliance for web solutions.
In addition, agencies have relied on Elliance to create buzz for a client, help keep in touch with loyal customers and create excitement for a new products since 1997.
Ken Slauf, president of Ken Slauf & Associates is quoted in the eHeroes section as saying, “I think it adds to our credibility and expertise as marketing people to be able to help our clients work more efficiently, more productively and garner a larger share of business.”
In his interview, Slauf shares ways his advertising agency has had success with these tools.
In its 10+ years of business, Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for the creation of outstanding interactive web experiences and smart search engine strategies.