November 02, 2012
From world-renowned research institutions to private liberal arts colleges, decision makers across the U.S. are looking beyond traditional undergraduate programs for ways to build enrollment and bottom lines. Why are search engines, social media, websites and brand strategies more important than ever for colleges looking to grow enrollment among international students, distance learners and graduate-level scholars? What higher education marketing practices are delivering today’s biggest enrollment returns on investment?
These higher education marketing questions and others will be answered at an upcoming seminar "New Frontiers: Growing Online, International & Graduate Program Enrollment," on November 14th, 9 a.m. to noon, at the Mansion on Judges’ Hill in downtown Austin, TX.
This seminar, hosted by Elliance, will explore why (and how) well-positioned colleges are embracing newer, better marketing practices that leverage the power of their unique brand strengths, the recruiting pull of their own websites, as well as social and search engine marketing to engage more “right fit” students, from coast to coast, continent to continent, and grow enrollment in their online and graduate programs.
Specifically, the seminar will take a look at three very different colleges and the steps they took to extend their recruiting pipelines into new global markets, launch new graduate programs and revitalize lagging ones, and grow their online programs.
“Colleges and universities that are growing are tapping both online students and international students” states Abu Noaman, CEO of Elliance, Inc. and seminar presenter. “Enrollment officers in high-growth institutions are investing in digital strategies that scale well rather than the traditional and on the ground strategies.”
Elliance has helped colleges and universities throughout the country with their higher education marketing needs and was recently recognized by the Higher Education Marketing Report’s 27th Annual Education Advertising Awards, as well as the Interactive Media Awards, for their work with St. Edward’s University. In 2011, the digital marketing agency received a University Standard of Excellence award for the website they created for Saint Leo University Online.
Pre-registration is required. For information, visit http://www.elliance.com/Austin2012.
Elliance, a Pittsburgh based digital marketing agency, specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others. Learn more about the company and its services at www.elliance.com or call 888-926-6262.