Elliance Champions Higher Ed Marketing on Two Fronts

February 28, 2007

Pittsburgh — Elliance, a Pittsburgh-based eMarketing and electronic engagement firm specializing in higher educational marketing, will be addressing the topic on two fronts in March.

Higher Education Marketing Seminar
On March 15th, Elliance will host a free, two-hour breakfast seminar titled: How to Turn Your Web Site into a Super Student Recruiter. Higher education marketing, admissions, alumni relations and advancement specialists in the tri-state region are invited to attend.

Beginning March 1, Elliance CEO and founder Abu Noaman, will share insights with higher education marketing leaders as a guest blogger on eduWeb Buzz.

About eduWeb
The eduWeb Buzz blog has become a knowledge source for higher education marketing professionals, and supports the upcoming 2007 eduWeb Conference (July 22-24) in Baltimore, Maryland.

“Higher education marketing continues to reflect a crowded and competitive marketplace,” said Noaman. “The winners will be those that make strategic investments in electronic engagement, and push integration across their audiences.

“In many instances,” Noaman continued, “endowment and tuition driven colleges and universities are playing catch-up with for-profit competitors in areas such as search engine marketing and direct emarketing.”

Blog Series
Noaman will post once a week for five weeks. His series will include:

eduweb Buzz: March 2 Higher education marketing: the brand view. How do colleges and universities mirror consumer brands, and how are they different.

eduweb Buzz: March 9 Wake Up and Smell the Search Engine Endowment-driven institutions have allowed for-profit competitors to dominate search engine marketing and optimization for years. Whether the goal is lead generation, conversions or general institutional awareness, search optimization and marketing can’t be ignored.

eduweb Buzz: March 16 Web 2.0 — all frills and no fortune? It’s time to separate the cute and clever features that tend to dominate any Web 2.0 discussion from those that yield real results. How to bring better analytics and metrics into the discussion, and how to use data to inform future enrollment, alumni relations and advancement decisions.

eduweb Buzz: March 23 Emarketing as listening post All electronic engagement hinges on a college or university’s willingness and ability to listen often and closely to audiences. How an integrated approach to electronic engagement can challenge conventional wisdom and unite enrollment, alumni relations and advancement teams.

eduweb Buzz: March 30 Integration: Higher Education’s Holy Grail True electronic engagement involves surrounding diverse audiences (current and perspective students, parents and families, alumni, staff, professors, trustees and others) with true, two-way communication. Why we need new roadmaps of electronic engagement that help people see how each communication, regardless of origin, impacts a school’s brand equity.

Noaman’s presentation at the 2006 eduWeb Conference, titled “Increasing Student Applications with Web Strategies,” drew an overflow audience.

The presentation focused on an innovative student recruitment strategy that increased the number of applicants to Carnegie Mellon’s pre-college enrollment program.

Established in 1999, the annual eduWeb Conference unites professionals from over 100 major universities, colleges, and creative marketing firms from across the nation.

About Abu Noaman
Abu Noaman has nurtured and built Elliance, a leading higher education electronic engagement firm, to Inc. Magazine's list of the fastest growing companies located in America's inner cities. Noaman regularly addresses higher education marketing experts. He presented at the Council for Advancement and Support of Education (CASE) District II Conference in February and the American Marketing Association’s Annual Symposium for the Marketing of Higher Education in November, 2006.

About Elliance
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing and electronic engagement firm specializing in results-driven web site design and emarketing solutions. Elliance works with financial service firms, manufacturers and higher education clients across the U.S.. To learn more, please visit www.elliance.com.