June 04, 2005
Pittsburgh, PA –June 4, 2005 In his newly appointed position to the Business Marketing Association’s (BMA) Board of Directors, Elliance’s CEO Abu Noaman plans to use his wealth of web experience to help the BMA acquire and retain new members.
For more than 80 years, the BMA has been the pre-eminent service organization for professionals in this vital industry. The guiding force for the BMA has been to serve as the primary repository of the best in business-to-business marketing information and resources.
Board members who provide national leadership for the BMA include key marketers from companies such as Microsoft, Mobium Creative Group and others. In addition, there are 13 local chapters located throughout the country.
In his position as vice president of web initiatives, Noaman’s goal is to provide each local chapter with Elliance’s ennect brand of online marketing tools so these chapters can operate more efficiently.
“The groundwork is being put in place for all of the BMA local chapters to have access to these tools,” says Abu Noaman, CEO of Elliance. “This will give each chapter an easy and professional way to connect with their members.”
Elliance has also revamped the BMA’s web site to improve the navigation. In the future, Elliance plans to make search engine optimization recommendations for the site.
“Business to business marketing is such a powerful force in today’s marketplace,” adds Noaman. “We’re looking forward to improving the online environment created by the BMA so it’s easier for B2B marketers to obtain the latest research and information they need to be successful.”
To learn more about the BMA, visit www.marketing.org.
To see a demonstration of Elliance’s ennect brand of eMarketing tools, visit www.ennect.com.
Elliance is an eMarketing firm specializing in results-driven websites for mid-sized and enterprise companies. Clients include Maps.com, Black Box, Mellon/Dryfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and many others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver Internet marketing solutions.