Designer From Elliance, a Digital Marketing Agency, Critiques Entries in WebAward Competition

September 11, 2012

As a digital marketing agency, Elliance believes it's important to give back to the community and promote excellence in the interactive field. That's why the company is proud that Elliance's Michelle Leonette volunteers as a judge for the Web Marketing Association's International WebAward Competition. This is the sixth year she has served as a judge and the first year she was picked to serve on this year's panel of best of show judges.

According to Bill Rice, president of the WMA, the best of show judges are a handpicked group of 10 veteran judges. These judges rank the seven websites that have scored among the highest in the 2012 competition.

Leonette, has already critiqued numerous entries this summer. Every website submitted for consideration must include the mission of the website, the target audience and the goals of the site. The judges then critically assess if the website addresses those goals.

"It all comes down to the user's experience," she explains. "We look at seven criteria; design, innovation, content, technology, interactivity, copywriting and ease of use and rank each from 1 to 10 with 10 being the best. I believe it's important to consider every detail—the functional, the delightful and everything in between—from the user's perspective."

Leonette volunteers her time to judge these websites for two reasons. First, she says it helps her stay on top of the ever-changing interactive field. And second, she enjoys the opportunity to give positive and constructive feedback to other designers.

"It's beneficial for everyone in this industry to learn from those who do it well," she adds.

Entries in the 2012 WebAward Competition are evaluated from June to the end of August. Winners will be announced on September 12, 2012. The WMA promotes a fair and objective atmosphere by making sure judges do not evaluate their own sites, which is important since Elliance has won a number of WebAwards in the past.

In addition to having their work honored by the WMA, websites designed by Elliance have be recognized by the Webby Awards, the W3Awards, Horizon Interactive, the Interactive Media Awards and others.

About the Web Marketing Association

The WMA was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The WMA is the producer of the WebAward Competition. Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.

About Elliance

Elliance is a digital marketing agency specializing in results-driven, web site design, social media integration, search marketing and outbound electronic engagement campaigns. Past and present clients include Pepperdine University, Aerotech, First Commonwealth Bank, Phipps Conservatory and many others. Learn more about the company and its products at or call 888-926-6262.