Cleveland Web Marketing Event for Higher Education Professionals

February 25, 2008

On March 14, Cleveland-area higher education professionals will have the opportunity to learn from Elliance, Inc. e-marketing experts at the Pine Lake Trout Club. The seminar will explore how leading universities and professional schools have successfully used online strategies to attract more ideal students and drive enrollment with less time and effort. Participants will learn how to use search engine marketing and other online strategies to solve enrollment challenges.

Researching colleges online has grown in popularity among today’s prospective students. Once students express an interest in a particular school, electronic communications can play an important role in keeping them interested in that school. Through case studies, Elliance will cover ways schools can get noticed by students. For example, attendees will learn how Carnegie Mellon University used search engine marketing and increased applicants by 118 percent in its master of information systems management program. Another example of a successful search engine marketing approach, used by the Pittsburgh Institute of Aeronautics (PIA,) will be reviewed. The changes Elliance implemented for the PIA resulted in first-page rankings on Google, Yahoo! and MSN within just a few months. Attendees will also learn how St. Edward’s University used an e-mail campaign to accelerate domestic and international recruitment.

Attendees will learn how to:

  • Turn Google and other search engines into student recruiters
  • Convert more prospects into applicants with tactical Web site changes
  • Align online strategies with overall marketing goals and brand positioning
  • Expand geographic reach
  • Supercharge recruiting initiatives with Web-based practices
  • Capitalize on online marketing techniques and electronic communications to drive enrollment



Attendees will walk away with ideas they can implement on their own campuses. Full event details.

Elliance is an e-marketing software and services company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Black Box, Mellon/Dreyfus, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit