Cleveland-based Invacare Receives Top Search Engine Optimization Rankings Through Elliance's Service

August 23, 2004


Elliance announced today that it has achieved unprecedented success with its organic Search Engine Optimization (SEO) program for Cleveland-based Invacare.

Invacare, the global leader in the manufacture and distribution of innovative home medical products, operates its business to business web site on Broadvision eCommerce platform. Customers of application development solutions like Broadvision know all too well that optimizing platform-specific web sites for search engines like Google and Yahoo can be a daunting task. Today Elliance has proven that despite the challenges, it is possible to achieve tremendous success.

"There is big need among other Broadvision customers to successfully optimize their web sites," said Dennis Cerullo, Invacare's Engagement Manager for Broadvision. "Depending on user design, the dynamic nature of the Broadvision content presents some challenges with search engines, but Elliance has been able to develop a solution for Invacare that has documented good results."

Invacare initially engaged Elliance as an SEO partner in July of 2003. Through entirely organic search engine optimization efforts, Elliance has been able to substantially increase ranking, traffic, revenue, and conversions for Invacare in just one year.

Below are the key results Elliance achieved for


  • 521% increase in ranking placement


  • 39% increase in average page views/day
  • 52% increase in average page hits/day


  • 137% increase in web site sales
  • 76% increase in the number of web site transactions


  • 13% increase in web site sales (as a part of Invacare total sales)
  • 14% increase in web site transactions (as a part of Invacare total transactions)

"Invacare has tried working with other SEO vendors in the past but without much success," said Patricia Leebove, Director of eCommerce for Invacare. "Elliance is the first SEO partner to generate significant results for us."

About Elliance

Elliance, a trusted leader in eCommerce, eMarketing, and search engine optimization (SEO), has developed high performance web sites for companies in Cleveland, New York, San Francisco and other markets. A few of the Cleveland clients who have partnered with Elliance include STERIS, Invacare Corporation, Diebold, Inc. and Independence Medical. In its 10+ years of business, Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for the creation of outstanding interactive web experiences and smart search engine optimization (SEO) strategies. For additional information on Elliance, visit or call 888.926.6262.

About Invacare

Invacare is the industry leader in the $6-billion market for home medical products, manufacturing and distributing the world's broadest product offering to approximately 15,000 independent, home medical equipment (HME) providers. For additional information on Invacare, visit or call 800.333.6900.