Bush Industries Taps Elliance™ for Manufacturing Web Design Expertise

July 06, 2009

Elliance, Inc. collaborated with Bush Industries to create a powerful interactive sales support and marketing website to foster stronger relationships with their dealers and resellers. 

With over a decade of manufacturing web design experience, Elliance knew how to create an extranet, a website where authorized resellers and dealers need a login and password to access the site, that contains all the information they need to sell Bush products.
“Our dealers have told us that this site is extremely easy to navigate, which is exactly what we were looking for,” explained Keith Fowler, Bush Industries’ Director, Information Technologies. "Elliance took the time to understand our business needs which enabled them to design an effective website."
The site consists of three main content areas, a product catalog, sales presentations and educational content. The product catalog includes the full depth and breadth of Bush Industries products and accessories. In the sales presentations section, dealers can find all the assets they need to quickly put together presentations to their prospective clients. The educational content section helps dealers and resellers learn about Bush Industries manufacturing quality and process.
About Elliance
Elliance is an Internet marketing company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Black Box, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit www.elliance.com.