Aerotech’s New Web Site by Elliance Wins IMA Best in Class Award for Manufacturing Marketing

June 27, 2012

Website Brings Multi-Media Elements to Manufacturing Website Design

The website Elliance created for its client, Aerotech, was recently named Best in Class in the Interactive Media Awards' manufacturing category. Elliance borrowed state-of-the-art merchandising techniques from retail marketing and combined them with trust-building techniques from B2B marketing. The result is a manufacturing website design created to deliver results.

The Aerotech website,, was judged in the following categories; design, content, feature functionality, usability, standards compliance, and cross-browser compatibility. Out of a total 500 points, the website received 485 and was given perfect scores for feature functionality and usability.

Manufacturing Marketing at its Best
According to the Interactive Media Awards (IMA), "the best in class award represents the very best in planning, execution and overall professionalism. In order to win at this award level, your site had to successfully pass through our comprehensive judging process, achieving very high marks in each of our judging criteria - an achievement."

Elliance used a combination of effective content, beautiful photography, and engaging multi-media elements. The new website also highlights Aerotech's custom engineered solutions and market expertise. The site is built from the ground up to take advantage of leading trends in digital manufacturing marketing, such as a faceted product search, embedded video, a global sales and service location finder, and search engine optimization.

"It's always refreshing to work with a client that truly understands their audience and sees the value in investing in manufacturing marketing," said Abu Noaman, CEO of Elliance.

The goal of the website, which sets a new standard among top manufacturing websites, is to help Aerotech become a dominant global player in its industry.

About Aerotech
Headquartered in Pittsburgh, PA, Aerotech designs and manufactures motion control and positioning systems for customers in a wide range of industries. Aerotech has subsidiaries in Europe and Asia and is known for its technically superior components, high performance sub-assemblies, and best-in-class motion components. Learn more about the company by calling 412-963-7470.

About Elliance
Since 2007, Elliance has received nine best in class awards from IMA for work on behalf of a wide range of clients. Elliance is a digital marketing agency specializing in demand generation with website design, search engine marketing, social media and mobile development. Manufacturing clients that have turned to Elliance for assistance with their manufacturing marketing efforts include, Chromalox, Bush Furniture, Miller Welding, Black Box, Sophisticated Alloys, and many others. Learn more about the company and its services at or call 888-926-6262.