What Every College can Learn From Underdog Brands

October 18, 2010

What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions and try new approaches to gain an unfair competitive advantage.


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