September 2008 Newsletter
Imagine a new team member who never calls in sick and always persuades visitors to take action — make a purchase, sign up for courses, give a donation — whatever it is that impacts your bottom line. This isn't a fantasy. This is your new Web site. Here are tips to turn your Web site into a powerful conversion machine.
How to Make Visitors Convert
| 1. |
Identify Your Needs and WantsWhat do you want more of? Do you want more sales, leads or referrals? Saying you want your site to educate visitors about your company is too vague. To get results, you need a focus. Then, you need to prompt visitors to take action. |
| 2. |
Use Words to Sell, Not TellYour copy must engage the customer. Impressing them with industry buzzwords doesn't accomplish this goal. Instead, do your research to understand their problems and use your site to demonstrate how you can solve those problems. Make an emotional appeal. |
| 3. |
Include Calls to ActionWell-designed, strategically placed calls to action should appear on practically every page. If you want results, you must make it easy for the visitor to respond. Invite them to sign-up for your newsletter, download info, or contact your sales staff, whatever is aligned with your goal. |
| 4. |
Feature third party validationWhen visitors can easily find customer testimonials, awards you've won, positive press you've received and lists of other customers, it increases their confidence — which leads to better conversions. |
| 5. |
Use long-tail SEOBroad keywords, also called short tail, are great for bringing lots of traffic to your site. Utilizing the more specific long tail words, however, brings people who know exactly what they want and are ready to convert. |
Stat
Redesign Power
| 83 % | is the average improvement in key performance indicators after a site is redesigned for usability |
Source: Jacob Neilson, industry expert on Web site usability, January, 2008.
SEM Infographic
What's New @ Elliance
Read Our Recent Interview |
Web Marketing Association Honors Our Client |
Meet Us at This Upcoming Event |
||
 |
 |
 |
||
|
Abu Noaman, CEO of Elliance is the Featured CEO in this month's issue of Visibility. He shares his business philosophy and his insights regarding the future of eMarketing. |
Sophisticated Alloys' new site recently received the Manufacturing Standard of Excellence. Check out the site, www.alloys.com and you'll understand why the judges were impressed. |
Nov. 13, Pittsburgh Attendees will learn the latest trends, best practices and fundamentals to maximize their online opportunities. |