Elliance Newsletter March 2008

You might think your online newsroom is just a static page rarely visited or clicked through, but that's probably not the case. It's not just the media who visit a newsroom. Clients, prospects and potential employees all use newsrooms to learn the latest about you. And if you optimize the news releases and case studies in your newsroom, it can be an effective way to draw more traffic to your site. In this newsletter you'll find a few easy ways to maximize your newsroom and make it work harder for you.

Creating an Effective Online Newsroom

1. Optimize News Releases
Include keywords in the title and opening paragraph of news releases so those googling terms specific to your company will find your news release and visit your Web site.
2. Include Optimized Case Studies
Case studies not only tell a story about your company and provide third-party validation, they also provide very specific content that can be optimized for your products or services.
3. Feature Key Employee Bios
By profiling your staff, those visiting your site will be able to get a better feel for who they'll be working with.
4. Post Links to Third-Party Articles
Create buzz and let the world know that the media is talking about you. Leverage publicity on your site by keeping articles up-to-date.
5. Utilize RSS Feeds
Make visitors come back for more - add an RSS feed to your newsroom so site visitors can receive notification when you update content on your site.

eMarketing Stat

Organic Search Results Matter

70% of Internet users said they clicked a search result within the first page of results.
92% clicked a result within the first three pages of search results.

Source: Jupiter Research and The NPD Group, April 2008

SEM Infographic

View the search marketing infographic ›

What's New @ Elliance

See What We've Been
Up to Lately!

Elliance Wins Three Awards

Meet Us at These Upcoming Events

Check out these newly launched sites designed by Elliance:

Pittsburgh Technology Council:
http://www.pghtech.org

Shady Lane School: http://www.shadylane.org

Sophisticated Alloys:
http://www.alloys.com

 This month Elliance received a number of awards including an Interactive Media Award for www.chromalox.com and two Horizon Awards for www.millerwelding.com and www.pittsburghglasscenter.org. Click here to see other awards honoring Elliance.

June 18, Las Vegas
EduComm

June 27, Pittsburgh
Search Marketing Visual Tutorial

July 21, Atlantic City
eduWeb Conference

For more info about events, click here.        
600 River Ave, Pittsburgh, PA 15212 1-888-926-6262 | www.elliance.com