Elliance, Inc.

July 2008 Newsletter


A great Web site is more than just a well-designed marketing piece. It differentiates, amplifies the brand, deepens trust, and accelerates the conversion of desirable prospects into customers. When people ask us what it takes to redesign their Web site, this is what we share with them.

Reinvent Your Web Site

1.

Start With the End

A beautiful Web site that doesn’t appear at the top of search engine results is like a lotus flower in the Himalayas. Build your Web site to dominate the top positions on search engines.

2.

Plan Your Web Site

Just as an architect optimizes physical space, movement and emotions, a Web information architect can create a great user experience, loved both by people and search engines.

3.

Tell Great Stories

People love them. Make claims, back them up with facts and stats, and then win prospects’ hearts with stories.

4.

Use Original Photography

A small photo budget can return phenomenal dividends. Good photos make a Web site more authentic, more believable and increase brand trust.

5.

Leverage Social Media

The new world order is all about people, dialogues and conversations (i.e. social media). Blogs, Wikis, stories, profiles, link baits, tags, RSS and share are the new currency of Web conversations. Invite, engage, share and win.

eMarketing Stat

Universal Search

17 % of all searches on Google showed at least one result with video, news, images, maps, weather or stocks

Source: comScore, based on one week in January 2008

SEM Infographic

Elliance SEM Infographic

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What's New @ Elliance

See What We've Been Up to Lately

 

Pittsburgh's Largest Web Design Firms

 

Meet Us at This Upcoming Event

Robert Morris University   Pittsburgh Business Times   Elliance events

Elliance has just launched a redesigned Web site for the School of Adult and Continuing Education at Robert Morris University. See it for yourself:

RMU SACE
http://sace.rmu.edu

 

This month, Elliance was named the 5th largest Web design firm in the region by the Pittsburgh Business Times. Learn more about other accolades Elliance has received.

 

Oct. 29-30, Atlanta
eM8 eMarketing Conference

This conference will give you practical ideas and tools for significantly improving your marketing programs.

View More Information »

600 River Ave, Pittsburgh, PA 15212 1-888-926-6262 | www.elliance.com