July 2008 Newsletter
A great Web site is more than just a well-designed marketing piece. It differentiates, amplifies the brand, deepens trust, and accelerates the conversion of desirable prospects into customers. When people ask us what it takes to redesign their Web site, this is what we share with them.
Reinvent Your Web Site
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Start With the EndA beautiful Web site that doesn’t appear at the top of search engine results is like a lotus flower in the Himalayas. Build your Web site to dominate the top positions on search engines. |
| 2. |
Plan Your Web SiteJust as an architect optimizes physical space, movement and emotions, a Web information architect can create a great user experience, loved both by people and search engines. |
| 3. |
Tell Great StoriesPeople love them. Make claims, back them up with facts and stats, and then win prospects’ hearts with stories. |
| 4. |
Use Original PhotographyA small photo budget can return phenomenal dividends. Good photos make a Web site more authentic, more believable and increase brand trust. |
| 5. |
Leverage Social MediaThe new world order is all about people, dialogues and conversations (i.e. social media). Blogs, Wikis, stories, profiles, link baits, tags, RSS and share are the new currency of Web conversations. Invite, engage, share and win. |
eMarketing Stat
Universal Search
| 17 % | of all searches on Google showed at least one result with video, news, images, maps, weather or stocks |
Source: comScore, based on one week in January 2008
SEM Infographic
What's New @ Elliance
See What We've Been Up to Lately |
Pittsburgh's Largest Web Design Firms |
Meet Us at This Upcoming Event |
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Elliance has just launched a redesigned Web site for the School of Adult and Continuing Education at Robert Morris University. See it for yourself: RMU SACE |
This month, Elliance was named the 5th largest Web design firm in the region by the Pittsburgh Business Times. Learn more about other accolades Elliance has received. |
Oct. 29-30, Atlanta This conference will give you practical ideas and tools for significantly improving your marketing programs. |